Site Map – ADK Insights
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- Inspiration
- Inspiration – Consumer Tech
- Inspiration Articles
- Inspiration – Insight Tools
- Inspiration – Global Trends
- Inspiration – Food & Drink
- Inspiration – Health & Wellness
- Inspiration – Mobility
- Inspiration – Retail
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Inspiration
- Consumer Tech
- Inflation and the Rise of Online Grocery Shopping
- Conscious consumption – Are consumers buying less?
- The Rising Cost of Living
- The Expanding World of the Circular Economy
- Digital Health Tech as a Way to Health & Wellness Goals?
- New Digital Era of Healthcare And Wellness
- Post-corona digital lifestyles – are we ready?
- What does the post covid kitchen hold?
- Things You Should Know Amid Online Retailing Transformation
- Are Retailers Ready to Embrace Omnichannel Marketing?
- What’s Next for Smart Home Devices?
- The Future of E-Commerce: Live Shopping Phenomena
- New directions for home appliances
- How Consumers Choose Appliances
- One-person households – revealing the hidden dynamics
- Competing in the shrinking camera category
- Why cameras are not replaceable
- When does your fridge know too much about your life?
- Wearable technology – smart clothing
- Technology-oriented toys
- Global Trends 2019 – Smart homes
- Food & Drink
- The uncertain road to healthy eating choices
- The Evolving Coffee Drinking Habits
- Veganism and Social Media
- Biodiverse dining – Supporting the global food system
- From Farm-to-Table to Lab-to-Table
- Food Advertising and The Battle Against Childhood Obesity
- What’s next for veganism?
- Avoiding Food Culture Appropriation
- How do we use our condiments?
- Food Culture: Europe Goes Asia
- Eco-guilt of food delivery services
- MEAL KITS: A DREAM-COME-TRUE FOR HOME COOKS
- Food trends: How do they affect business today?
- European household variations and cooking habits
- Healthy vinegar-based drinks
- Geen categorie
- Global Trends
- Today’s real Purchase Journeys
- No slow down in global luxury
- Climate friendly mobility: Quick fixes to reduce CO2
- Working life – time for a re-think?
- Plant-powered Make-up
- Future Mobility Restrictions – Infrastructural Changes
- The rise of plant based fashion
- eBikes are about to change – new segments of eBikes
- E-bike after sales service lags far behind sales success
- eMobility Teething Problems
- Scenario Analysis — Dealing with Uncertainty
- Urban Mobility – The Future Is Near
- What does telemedicine mean for expats?
- A New Era of Gaming – What Is Cloud Gaming Going to Change?
- Mobility on Demand – Collaboration in the future mobility eco system
- Screen Time under COVID-19
- Changing Face of Mobility – Mobility on Demand & Traffic Management as a Service
- Mobility as a Service (MaaS) – A Way to Encourage Consumers Back to Public and Shared Transport
- COVID Fashion – How Would COVID Impact Consumers’ Choice of Apparel?
- VR & AR for Gaming
- Mobility Ownership Models Are Changing. How?
- Struggles behind the face masks
- Gaming in the midst of the pandemic
- How will WFH impact VKT?
- The Global Cycling Craze
- City Cycling: Most Logical Urban Transport Method
- 10 Things We Can Expect in 2021
- Autonomous vehicles are reshaping the automotive industry
- D2C – the end of regular retail?
- Last Mile Ecosystem in Years To Come
- The Increasing Popularity of Mobility-as-a-Service
- Reshaping Retail: Post COVID-19 Trends
- Gearing up the home office – When B2B becomes B2C
- Telemedicine – no more doctor’s visit?
- Raising the Digital Natives
- Mobility in times to come
- Is online learning here to stay?
- After a year working from home… what’s keeping us busy?
- The Importance of Integrated Customer Service
- The Future of Electric Bicycles
- WFH is Here to Stay
- The rise of the subscription economy
- Video subscription services and their challenges
- The importance of customer experience
- Post-corona life – Are we going to be different consumers?
- EMPATHY – today’s most powerful communication message
- How fashion trends are affecting personal grooming
- Artificial Intelligence in the New Experiential Retail
- How to talk to consumers during COVID-19 period?
- Retail Trends – 2020 shopping redefined
- Launching BEV: Is a whole new car launch strategy essential for consumer acceptance?
- Public policies that encourage EV
- Kids’ screen time reality – and parental wishful thinking
- Global trends 2019 – Autonomous ride-sharing
- Work and travel – digital nomads
- Global trends 2019 – Vehicle to everything (V2X)
- China car market slowdown
- Global Trends 2019 – Personalized healthcare for the future
- Trade partner insights
- Why are we buying fewer cars?
- Global Trends 2019 – The rise of healthy eating
- Health & Wellness
- Insight Tools
- Decisive Trade-Offs And The Wallet Game
- Through Consumers’ Eyes: The Purchase Simulator
- Global Buzz and Social Listening
- Why should car-makers understand those who won’t buy?
- A story of how discomfort leads to innovation
- Customer Purchase Journey – ADK Insights Tool
- Scenario Analysis – a way out of the COVID-19 crisis?
- Decoding today’s customer journey chaos
- The complexity of product design
- Finding the right market for your brand
- How hard is your packaging working?
- Innovation – how to get ahead
- Creating the right media mix
- Understanding brand rejection
- How to drive brand loyalty?
- Bonding with your customers
- Creating rich consumer segments
- What is on your mind? Engaging consumers
- Brand Attachment Analysis Tool
- Who are your real consumers?
- Inspiration
- Special sponsorships in the tyre industry
- Virtual & Augmented Reality
- Luxury insights
- Time for bed
- Digital imaging opportunities
- Smart home – the journey towards convenience
- The future of digital gaming
- The art of brand naming in China
- Real life driving behaviour
- What are the kids watching?
- Marketing in a multi-screen world
- Yowk! The perfect soft boiled egg.
- Data rich. But what about the insights?
- Kaomojis, the world of Japanese emoticons.
- Information is Beautiful Awards.
- New Zealand Wagyu Beef from Aldi.
- Nintendo smartphone significant step.
- Denim at home in Amsterdam
- Mobile & the new purchase funnel dynamics.
- Fuel cell technology for mass use in cars by 2025.
- How do you like your coffee?
- Digital alternatives for Chinese New Year.
- Black Friday makes its mark in UK toy sales.
- Discount supermarkets – here to stay.
- Wearable tech – wristable, washable, and available near you.
- The power of storytelling revealed
- Solar powered roads – a bright future?
- How much did you say? it’s a minefield
- One in three British children has a tablet
- Premium mass market – black burgers and more
- Urban farming – global community projects
- Customized food – whatever you want
- Hidden value of early rejectors.
- Pre-loved – the smart choice for stylish young consumers
- What’s behind the impulse purchase?
- Europe’s evolving food tastes.
- Access to 50 million households.
- Esomar’s twenty eight questions for panels
- Social media monitoring.
- 10 steps of quality control.
- Mobility
- Retail
Case Studies
- Hyundai Motor (HQ)
- Stellantis
- Hankook Tire
- De'Longhi
- Ajinomoto
- MENICON
- Ritter Sport
- PON Bike
- FCA Group
- KIKKOMAN
- DE’LONGHI
- KIRIN
- SYLVANIAN FAMILIES
- NIKON
- BANDAI NAMCO
- BRAUN
- ASICS
- TOMTOM
- NIKE
- NISSIN
- SUZUKI
- BOSCH
- KIA
- ASAHI
- NIKON
- PIAGGIO
- HISAMITSU
- EPSON
- YAMAHA
- OSBORNE
- BOSCH
- EPSON
- DE’LONGHI
- BOSCH
- KIKKOMAN
- NISSAN
- HYUNDAI
- OMRON
- SHISEIDO
