Screen Time under COVID-19
The pandemic has made the love-hate relationship between parents and screen time even more complicated.
With children of various ages out of school, unable to spend time with friends or just spend time outside in general, it was to no one’s surprise that screen time soared over the lockdown. Parents tend to perceive the trend negatively, something they try their best to control but often run out of options, especially when they themselves are still working and cannot provide the suddenly multiplied demand of time and energy to supervise their kids, or accompany them for more “unplugged” activities at home.
In the meantime, many children have difficulty properly focusing during online classes – something abruptly introduced into their life that requires a huge amount of adaptation, and something that fails to replace face-to-face interaction and the “togetherness” in the classroom, with both teachers and classmates. With boredom and irritation often leading them to resort to long hours of digital entertainment, many children have developed screen fatigue, which in turn makes it even more frustrating and challenging for them to learn online, feeding into a vicious cycle.
Why is it important? How can we help?
As the pandemic gradually gets under control and schools open up again, parents all over the world are relieved that their children’s life has somehow gone back to normal. But the challenge brought by the lockdown life, which falls under the recurring theme of how to position and balance screen time in our life, especially for the youngsters, remains a topic all of us need to contemplate.
ADK INSIGHTS continuously tracks and analyses consumers online habits and conversations, with specialist tools to capture real time online behaviour and follow social media discussions