Creating Futures

Consumer trends, research updates and favourite tools

WHAT TO EXPECT IN 2021?

A challenging, but nevertheless exciting, year is ahead of us. The big question is whether brands are ready to address and respond to new consumer expectations in 2021, or if they’ll be sleepwalking into a ‘back to normal’ fantasy.

D2C – the end of regular retail?

Now manufacturers can choose to sell directly to consumers, without the middlemen, such as retailers and wholesalers, and in most cases, without bricks-and-mortar shops. The recent covid-19 pandemic has given the final push for us entering this era.

LAST MILE ECOSYSTEM IN YEARS TO COME

2020 has made the "last-mile" ecosystem a very hot topic. However, not all are moving in a progressive direction. Inner cities are struggling with things like traffic congestion and air pollution. What's the way to move forward?

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