When you walk into a supermarket and want to buy a product, what is the first thing you look at before deciding which brand to buy? The packaging, right?
Packaging is one of the most important branding elements as it communicates core values to shoppers. We believe great packaging fundamentally influences how consumers view your brand and can covey powerful brand elements.
In the competitive space of the supermarket or the cluttered environment of the retail display, standing out and triggering recall often make all the difference for a brand between heading to the till or staying on the shelf. However, sometimes creating the right packaging is not always so straightforward, and there are many variable to consider.
So, how can we help?
Our packaging design optimiser helps you identify the impact of your brand’s packaging and point-of-sale collateral within the consumer’s decision-making process. We identify the visual and messaging cues that consumers are looking for and determine the key criteria driving the final brand choice.
We evaluate your current product packaging, including exposure, importance, and performance of POS – aiming to offer fresh in-depth insights and practical direction to create optimal packaging that gets your brand noticed and attracts the interest of your consumers.
To find out more on how we can help optimise your packaging, please contact Nimrod.