Purchase journey dynamics for premium coffee machines.

Identified the pressure points and key triggers of high-end consumers (household disposable income of above €150K) in the world of premium full-automatic coffee machines – mapping coffee drinking habits and rituals, purchase journey and segmentation dynamics across European markets.

Articulated the messaging direction of ‘De’Longhi premium feel’ and ‘Italian Origin’, as well as defining the real De’Longhi experience to gain more European market share.

For further information contact Nimrod.

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