Something very interesting is happening among fashionable and financially canny young adults. Highly sensitive to quality, but astute enough not to pay over the odds, this group is embracing second hand shopping and doesn’t hesitate to buy second hand over new brands, or trade in and upgrade their luxury branded products .
YNew is India’s destination site to find used electrical devices – and even get older ones repaired. Milan Station is a massive success in China (2013 sales in excess of USD 4.9bn) for those looking for luxury branded handbags and other fashion accessories. Duriana and Chic Stash in Singapore are emerging as the easiest ways to buy and sell those ‘pre-loved’ fashion items in an online market place. Access to luxury brands at affordable prices – and with the feel good of recycling to boot.