Retail Trends – 2020 shopping redefined
The way we shop has undeniably changed over the years. For instance, where do you go when you want to buy a new laptop? Do you buy it from an electronic store, or do you buy it online? Or do you also hide in the store corner to Google prices online? Today it is not a rare case anymore for people to check the products they want to buy in-store then try to find the cheaper ones online.
On the other hand, for online book shoppers, how many of you changed into buying monthly book subscription boxes?
We noticed that new retail trends are emerging at a really fast pace. These trends are changing the face and experience of the high street and the online world alike. The following are some of the trends we noticed:
What could it mean for businesses?
From a business perspective, the retail mentality is no longer confined to the traditional categories of groceries, household, and fashion. It is now embraced by how we access everyday services, from utilities and finance to health and social care.
We noticed that companies are now becoming less product-focused and more experience-focused. With the main goal of creating more consumer engagement, it is crucial to understand the retail possibilities for the products/services offered and capture the realities of the brand’s consumer journey.
How can we help?
To know more about our experience and how we can help, please contact Nimrod.
26 years market intelligence experience. Specializes in bespoke solutions design, with focus on qualitative approaches, product clinics, and in-depth & creative result-oriented output.