Shoppers profiling & brand study in Europe
Due to the pandemic, competition among Asian retail stores has become fiercer in the key strategic markets in Europe since 2020.
ADK INSIGHTS helped Ajinomoto –
- identify consumer targets visiting Asian retail outlets who purchase frozen ready-made food products;
- understand their brand perception of leading Asian food providers;
- analyze their purchase behaviour, consumption habit, attitude, perception, triggers and motivation.
For further information, contact Nimrod.