Shoppers profiling & brand study in Europe

Due to the pandemic, competition among Asian retail stores has become fiercer in the key strategic markets in Europe since 2020.

ADK INSIGHTS helped Ajinomoto –

  • identify consumer targets visiting Asian retail outlets who purchase frozen ready-made food products;
  • understand their brand perception of leading Asian food providers;
  • analyze their purchase behaviour, consumption habit, attitude, perception, triggers and motivation.

For further information, contact Nimrod.

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