Plant-Powered Make-up: Fresh Opportunity for Growth
Consumers are increasingly seeking ethical, natural, and sustainable makeup options. The plant-based market for cosmetics is growing significantly, with projections estimating the global plant-based market to reach $160 billion by 2030 (source: boomberg.com).
Conversations are being driven by five powerful themes
Eco-friendly and sustainable production
Plant-based makeup brands are leading the way in eco-friendly and sustainable production by prioritising clean and natural ingredients. The growing trend towards CLEAN beauty emphasises the importance of ingredient transparency and the absence of harmful chemicals or synthetic additives in favour of organic and biodegradable alternatives.
Brands such as Ilia Beauty and Antonym create pure and nourishing makeup products with organic botanicals. At the same time, Clean Faced Cosmetics offers zero-waste beauty products that are palm oil-free and cruelty-free.
Consumers increasingly prioritise sustainability and wellness, so more plant-based makeup brands are expected to follow, providing eco-conscious and environmentally friendly options.
As consumers become more environmentally conscious, brands have responded by focussing on sustainable packaging. Many brands prioritise locally made and recyclable materials, using renewable resources and reducing waste. Plant-based materials like bamboo and seaweed are becoming popular, as well as recyclable or biodegradable packaging to meet demand. In 2023, we expect more plant-based makeup brands to adopt eco-friendly packaging materials such as glass or recycled plastic. In addition, brands are minimising excess packaging and utilising recyclable materials whenever possible to create products that benefit our skin and positively impact the planet.
Plant-based makeup brands are expanding beyond traditional cosmetics to include beauty supplements that promote healthy and radiant skin from within. These supplements often contain natural ingredients such as vitamins, minerals, and botanical extracts, with popular ingredients including biotin, collagen, hyaluronic acid, and antioxidants like vitamins C and E.
Supply chain transparency
Consumers are seeking out brands committed to ethical sourcing and fair labour practices because they want to know where and how products are made. Brands are disclosing more information about sourcing practices and forming alliances with groups that support ethical behaviours in the workplace and for the environment.
Inclusivity and diversity
Brands are increasingly catering to a broader range of skin tones and types, offering a more comprehensive range of shades and formulas. Regardless of skin tone, gender identity or other characteristics, consumers want products tailored to their needs and preferences. In response, beauty brands are offering gender-neutral products, expanding colour palettes, and including diverse models and influencers in marketing campaigns.
What are the attitudes and preferences of consumers towards plant-based make-up? What are the latest trends in plant-based makeup? Who are the target customers for each segment, and how do you target them? ADK Insights can help clients stay ahead of the curve and better manage these changing times.