Hidden value of early rejectors.
It’s never good news when sales don’t follow launch. New car models, long awaited camera upgrades, or new flavour varieties from a much loved food brand are months and years in the planning. We work with brands during the earliest launch phases to understand what’s triggering customers to buy, and what barriers may exist for not buying. The early buyer / rejector methodology identifies critical moments in the communication cycle and the purchase experience.
We identify the rational and emotional triggers, customer journey pressure points and the competitive and category dynamics to deliver a fast and actionable diagnosis about why marketing launch plans are contributing to the desired result and where and why they are not. We can’t re-write history, but we can help redirect the future course.
For more information, please contact Nimrod.