Brands own various customer service channels. A common mistake many brands make with their abundance of platforms is an “extensive but shallow” strategy.
Articles about our opinions and considerations on certain subjects, providing food-for-thoughts.
The popularity of electric vehicles is not limited to four wheels, but has also embraced two. E-bike sales have been growing rapidly in recent years. But what will be the future?
More and more, today’s consumers are seeking shopping experiences that are tailored to their preferences and delivered directly to their doors, resulting in the emergence of the subscription economy. What does it mean for businesses?
It is not strange nowadays to come across Asian stores or restaurants in Europe. With Asian and other world cuisines becoming more popular in Europe, we will see more competition in the market.
With such a vast amount of content, constantly available at hand, with no limit in viewing time, people’s entertainment, social life, and dating dynamics have been changed.
In our new reality today, customer experienc has become one of the key issues – when it is not business as usual, there are more communities coming together and word of mouth travels much faster.
Some things are definitely going to be different after COVID-19 and some of the global trends forecast are going to happen even faster than we thought.
When looking at brand communication during the COVID19 period, the expression of EMPATHY has the greatest potential to truly move consumers.
A lot has changed in the last few months with the unprecedented disruption of the COVID-19 virus and its impact on, well, everything at the moment.
The constant evolution of fashion impacts so much in our lives – not only the way we dress, but also the way we approach personal grooming and styling.
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