When looking at brand communication during the COVID19 period, the expression of EMPATHY has the greatest potential to truly move consumers.
Articles about our opinions and considerations on certain subjects, providing food-for-thoughts.
A lot has changed in the last few months with the unprecedented disruption of the COVID-19 virus and its impact on, well, everything at the moment.
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As EV sales continue to increase, car manufacturers are planning to launch hundreds of new models in the next 5 years. Here the big question arises: How to successfully launch your EV in an immature market?
Electrical vehicle (EV) sales worldwide grew by about 61% CAGR from 118,000 in 2012 to over 2 million in 2018. However, even though the global automotive landscape is gradually shifting towards electrification, there are still some countries with slow EV market growth.
Over the years, governments have taken various steps to support the shift towards electrification. Here are some policies which are currently being enforced to encourage adoption of electric vehicles:
Limitation on the availability of ICE vehicles license plates
Some regions enforced total or partial exemption for low-emission vehicles (incl. EV) from increment control measures restricting the availability of license plates in urban areas.
Interestingly in China, a license plate for ICE vehicles could cost more than the vehicle itself because of the lottery system the government implemented. In contrast, EV licenses are given through a queuing system, which makes it easier for people to get a license. No wonder they are the largest growth contributor to global EV sales.
Exempt from access restrictions to urban areas
These measures take the form of access allowances, which are granted only to vehicles that meet strict exhaust emission standards. Such measures have already been widely applied in European cities, along with exemptions from other road space rationing measures, such as alternate-day travel based on license plate numbers.
Exempt from usage fees for specific portions of the road
One of the most iconic measures of this nature has been announced by London. It consists of the Ultra-Low Emission Zone (ULEZ), set to come into force in 2019 or 2020 at the latest. The ULEZ is an area in central London within which all cars will need to meet exhaust emission standards (ULEZ standards) or pay a daily charge to travel.
Dedicated parking and access to charging infrastructure
Electric car support measures relative to dedicated parking and public access to charging infrastructure are generally best implemented either at the local or municipal level or via private actions.
Allowing access to bus or high-occupancy vehicle (HOV) lanes.
Measures favouring EV access to the road network over ICEs can have a sizeable impact not only on the increased short-term value of electric cars (imputable to greater usage opportunities) but also on the economics of electric cars over time.
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