Future EV – Global Launch Strategy Study

Helped Hyundai Motor (HQ) with its global launch strategy by investigating:

  • Car usage, pain points & needs associated with lifestyle
  • Expectation on EV “AND” current usage of the EV
  • Perception of car manufacture brands and thoughts
  • Car purchase experience (search, decide, pay, receive the car, etc.) and the following experiences after purchase

For further information contact Dam.

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