The impulse purchase is a conundrum – and by its very definition, something random, unplanned, and for the marketer unpredictable. There’s more heart than head, more gut than reason, so can we really understand scientifically what prompts and drives impulsive decisions to purchase things, which our rational self tells us we don’t really need? Online “real life” simulation tools help us get a rational hold on an emotional world, tracking and tapping into the consumer’s subconscious and the emotional involvement during decision making and providing the kind of intelligence that would be difficult to obtain using only conventional research methods. For more on impulse purchase analysis, please contact Nimrod.
Wegalaan 34, 2132 JC Hoofddorp
Tel: +31 (0)23 554 3530