Global Coffee Drinking Habits Map
Cold coffee is a hot trend. Many types of cold/ice coffee have grown in popularity in the past decade. Previously confined to summer months, all iced coffee types are growing in popularity all year-round. A whole new world of sales opportunities has opened up, offering cold coffee options.
ADK INSIGHTS helped De’Longhi develop a marketing strategy and gain understanding into coffee consumption habits and latest cold coffee trends among consumers worldwide.
We measured and mapped global consumers’ coffee trends by –
- identifying key parameters and trends that influence their coffee drinking habits
- analysing their attitude, perception and approach towards both all the latest coffee beverages.
For further information, contact Nimrod.