Global Coffee Drinking Habits Map

Cold coffee is a hot trend. Many types of cold/ice coffee have grown in popularity in the past decade. Previously confined to summer months, all iced coffee types are growing in popularity all year-round. A whole new world of sales opportunities has opened up, offering cold coffee options.

ADK INSIGHTS helped De’Longhi develop a marketing strategy and gain understanding into coffee consumption habits and latest cold coffee trends among consumers worldwide.

We measured and mapped global consumers’ coffee trends by –

  • identifying key parameters and trends that influence their coffee drinking habits
  • analysing their attitude, perception and approach towards both all the latest coffee beverages.

For further information, contact Nimrod.

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