Further experience with consumer technology and imaging clients:
NIKON
Global consumer segmentation.
Generate understanding of global imaging landscape through consumer segmentation. Define lifestyle cues, attitudes towards technology and photography role expectations. Provide customer profiling for 10 to 15 specific camera models.
We recommended Nikon to win their target groups’ hearts by understanding their needs in order to be able to keep providing the latest technology devices.
For further information contact Rob.
