Creating Futures
Consumer trends, research updates and favourite tools
A story of how discomfort leads to innovation
Insight Tools, InspirationA lot has changed in the last few months with the unprecedented disruption of the COVID-19 virus and its impact on, well, everything at the moment.
Customer Purchase Journey - ADK Insights Tool
Insight ToolsWhat’s really happening at each stage of your customer purchase journey? Where can you tailor your message and choose your media to bring the greatest possible return for your marketing investment?
Scenario Analysis – a way out of the COVID-19 crisis?
Insight ToolsUncertainty due to the COVID-19 crisis is having a big impact on consumers’ lives. So how do brands continue to learn and understand consumers, and find a way to identify opportunities for now and the future post-corona world?
Decoding today's customer journey chaos
Insight ToolsWe are living in an extremely fast-moving world and agile solutions are essential to keep track and remain competitive. Consumers today are increasingly erratic and much less predictable.
The complexity of product design
Insight ToolsPoor product design can lead to a great innovation that no one uses. There are several things which are crucial to pay attention to...
Finding the right market for your brand
Insight ToolsMarket entry and expansion can be challenging for even the biggest and most renowned brands. History is sadly littered with flops and failures.
How hard is your packaging working?
Insight ToolsWe believe great packaging fundamentally influences how consumers view your brand. In the competitive space of the supermarket or the cluttered...
Innovation - how to get ahead
Insight ToolsToday’s innovation cycles are becoming shorter and shorter, as almost every industry feels the pressure to compete and bring new ideas to market.
Creating the right media mix
Insight ToolsAs business landscapes are getting more competitive, there has never been a more pertinent time to distinguish your brand from others.
Trade partner insights
Insight ToolsInteracting with trade partners, as opposed to simply transacting with them, can be a fruitful and valuable source of intelligence and insight to help grow business.
Understanding brand rejection
Insight ToolsWhen you go shopping for groceries, clothes or electronic products have you ever decided to avoid a certain brand?
How to drive brand loyalty?
Insight ToolsNowadays, customers can exercise more and more power in their purchase journey. Not only because they have greater access to information, but also...
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