There is a complex mix of choices that consumers face when choosing to buy a product. ADK Insights’ Wallet Game is a market insight tool which helps brands to identify and understand the trade-offs that consumers are willing to make to get their ideal product.
Many companies want to define and anticipate their Customer Journey – exploring how people weigh up and evaluate the criteria that are important in the purchase of a new product. How can we better identify what consumers want?
Uncertainty due to the COVID-19 crisis is having a big impact on consumers’ lives. So how do brands continue to learn and understand consumers, and find a way to identify opportunities for now and the future post-corona world?