Consumer trends, research updates and favourite tools
Scenario Analysis — Dealing with UncertaintyGlobal Trends, Insight Tools, Inspiration
The world is changing fast and uncertainty is dominating many markets, so that accurate forecasting has become almost a mission impossible. How can we better understand consumers’ behaviour & decisions? Scenario Analysis may be of great help to you.
Decisive Trade-Offs And The Wallet GameInsight Tools, Inspiration
There is a complex mix of choices that consumers face when choosing to buy a product. ADK Insights’ Wallet Game is a market insight tool which helps brands to identify and understand the trade-offs that consumers are willing to make to get their ideal product.
Through Consumers’ Eyes: The Purchase SimulatorInsight Tools, Inspiration
Many companies want to define and anticipate their Customer Journey – exploring how people weigh up and evaluate the criteria that are important in the purchase of a new product. How can we better identify what consumers want?
Global Buzz and Social ListeningInsight Tools, Inspiration
News is rapidly evolving. The massive ocean of content and sentiment across social media can be challenging to navigate and understand.
Why should car-makers understand those who won’t buy?Insight Tools, Mobility
It's never good news when sales results do not follow launch success. Finding what cause this gap could make a difference in manufacturers' future development efforts.
A story of how discomfort leads to innovationInsight Tools, Inspiration
A lot has changed in the last few months with the unprecedented disruption of the COVID-19 virus and its impact on, well, everything at the moment.
Customer Purchase Journey – ADK Insights ToolInsight Tools, Inspiration
What’s really happening at each stage of your customer purchase journey? Where can you tailor your message and choose your media to bring the greatest possible return for your marketing investment?
Scenario Analysis – a way out of the COVID-19 crisis?Insight Tools, Inspiration
Uncertainty due to the COVID-19 crisis is having a big impact on consumers’ lives. So how do brands continue to learn and understand consumers, and find a way to identify opportunities for now and the future post-corona world?
Decoding today’s customer journey chaosInsight Tools, Retail
We are living in an extremely fast-moving world and agile solutions are essential to keep track and remain competitive. Consumers today are increasingly erratic and much less predictable.
The complexity of product designInsight Tools, Inspiration
Poor product design can lead to a great innovation that no one uses. There are several things which are crucial to pay attention to...
Finding the right market for your brandInsight Tools, Inspiration
Market entry and expansion can be challenging for even the biggest and most renowned brands. History is sadly littered with flops and failures.
How hard is your packaging working?Insight Tools, Inspiration, Retail
We believe great packaging fundamentally influences how consumers view your brand. In the competitive space of the supermarket or the cluttered...