The world is changing fast and uncertainty is dominating many markets, so that accurate forecasting has become almost a mission impossible. How can we better understand consumers’ behaviour & decisions? Scenario Analysis may be of great help to you.
There is a complex mix of choices that consumers face when choosing to buy a product. ADK Insights’ Wallet Game is a market insight tool which helps brands to identify and understand the trade-offs that consumers are willing to make to get their ideal product.
Many companies want to define and anticipate their Customer Journey – exploring how people weigh up and evaluate the criteria that are important in the purchase of a new product. How can we better identify what consumers want?
News is rapidly evolving. The massive ocean of content and sentiment across social media can be challenging to navigate and understand.
It's never good news when sales results do not follow launch success. Finding what cause this gap could make a difference in manufacturers' future development efforts.
A lot has changed in the last few months with the unprecedented disruption of the COVID-19 virus and its impact on, well, everything at the moment.
What’s really happening at each stage of your customer purchase journey? Where can you tailor your message and choose your media to bring the greatest possible return for your marketing investment?
Uncertainty due to the COVID-19 crisis is having a big impact on consumers’ lives. So how do brands continue to learn and understand consumers, and find a way to identify opportunities for now and the future post-corona world?
We are living in an extremely fast-moving world and agile solutions are essential to keep track and remain competitive. Consumers today are increasingly erratic and much less predictable.
Poor product design can lead to a great innovation that no one uses. There are several things which are crucial to pay attention to...
Market entry and expansion can be challenging for even the biggest and most renowned brands. History is sadly littered with flops and failures.
We believe great packaging fundamentally influences how consumers view your brand. In the competitive space of the supermarket or the cluttered...