Creating Futures
Consumer trends, research updates and favourite tools
The complexity of product design
Insight ToolsPoor product design can lead to a great innovation that no one uses. There are several things which are crucial to pay attention to...
Finding the right market for your brand
Insight ToolsMarket entry and expansion can be challenging for even the biggest and most renowned brands. History is sadly littered with flops and failures.
How hard is your packaging working?
Insight ToolsWe believe great packaging fundamentally influences how consumers view your brand. In the competitive space of the supermarket or the cluttered...
Innovation - how to get ahead
Insight ToolsToday’s innovation cycles are becoming shorter and shorter, as almost every industry feels the pressure to compete and bring new ideas to market.
Creating the right media mix
Insight ToolsAs business landscapes are getting more competitive, there has never been a more pertinent time to distinguish your brand from others.
Trade partner insights
Insight ToolsInteracting with trade partners, as opposed to simply transacting with them, can be a fruitful and valuable source of intelligence and insight to help grow business.
Understanding brand rejection
Insight ToolsWhen you go shopping for groceries, clothes or electronic products have you ever decided to avoid a certain brand?
How to drive brand loyalty?
Insight ToolsNowadays, customers can exercise more and more power in their purchase journey. Not only because they have greater access to information, but also...
Bonding with your customers
Insight ToolsHow attracted are consumers to your brand? They might be familiar with your brand, but do they find you unique? And – are they proud to...
Creating rich consumer segments
Insight ToolsCustomer segmentation is the art and science of creating clearly identifiable clusters of people who share similar beliefs, needs, motivations or...
What is on your mind? Engaging consumers
Insight ToolsEngaging consumers through new technology. Consumers are not afraid to voice their views and demand change from brands, but collecting this...
Brand Attachment Analysis Tool
Insight ToolsBrand Attachment Analysis measures five levels of customer experience. These levels are compared across competitive brands to determine strong...
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