The case for Creating Futures
HOW TO USE CREATING FUTURES?
Everything is changing faster than we can imagine. Flexibility and agility are the watch words of today’s business reality and brands are looking for ways to anticipate and evaluate the changes that could be coming their way.
ADK INSIGHTS’ CREATING FUTURES is not a forecasting tool, and it’s not going to predict exactly what is going to happen.
CREATING FUTURES is designed to give companies inspiring and practical insights to help them understand the range of possible futures just over the horizon, evaluate what each of these futures could mean for their business and brands, and to sketch out a pro-active and pragmatic response.
WHAT ARE THE BENEFITS?
Understanding possible outcomes means being able to plan for multiple eventualities. Management systems become more adaptable and you can respond rapidly and effectively to internal and external influences.
Identifying key trends to influence the market and planning different business scenarios enables you to build a larger and more complete picture of the future – leading to opportunities for growth and scenarios for new business direction or adjustment.
Mapping out scenarios that could signal a critical change in business direction – and having the mechanisms in place to plan for all eventualities, even the undesirable ones.
Testing the robustness of your current plans against a variety of alternative scenarios – knowing your best and worst case scenario can also be a good way to see how fit your current business model is.
Demonstrating to stakeholders (including investors) the various directions your business could take – multiple scenarios based on insights and feasibility.
HOW DOES IT WORK?
The approach investigates a series of “what-if” scenarios, with potential courses of action created for each. Preparing for various developments provides a head start on the potential outcomes. It’s about creating an edge over those companies who aren’t thinking ahead and who are focused purely on the pressures of the here and now.
HOW CAN ‘CREATING FUTURES’ HELP YOUR BUSINESS?
Contact us to start a discussion about the best approach for you.