Creating Futures
Consumer trends, research updates and favourite tools
The rise of plant based fashion
Global Trends, Inspiration, RetailPlant-based fashion is growing in popularity as an ethical and environmentally responsible choice for consumers around the world.
eBikes are about to change – new segments of eBikes
Global Trends, Inspiration, MobilityeBikes are one of the best and most immediate solutions to many transportation problems, and the current model categorization has often hindered the purchase decision process and confused consumers. 2023 will most likely mark a new way to segment eBikes.
E-bike after sales service lags far behind sales success
Global Trends, Inspiration, MobilityE-bike sales have been a huge success in the last five years, but more challenges lie ahead. What are the challenges for e-bikes after sales?
Conscious consumption – Are consumers buying less?
Consumer Tech, Food & Drink, Global Trends, Inspiration, RetailOne of the unexpected changes due to COVID19 is that people are becoming more conscious about their well-being and the environment, which impacted their buying behaviours. Does this mean that consumers are buying less?
The Rising Cost of Living
Consumer Tech, Food & Drink, Global Trends, Health & Wellness, Inspiration, Retail2022 has hit consumers with a rising cost of living which many are finding difficult to absorb. What does it mean for A brands in retail?
eMobility Teething Problems
Global Trends, Inspiration, MobilityAs eMobility evolution accelerates, we must design and invest in future capabilities to keep EVs on the road. EU needs to expand, reinforce and digitize the grid to sustain the transformation. What's the issues?
The Evolving Coffee Drinking Habits
Food & Drink, Global Trends, InspirationGlobal coffee drinking habits are rapidly changing. Coffee lovers and manufacturers find new ways to consume and sell this popular beverage all the time. Many new trends evolve every year, and it can be challenging to keep up with what’s popular.
Veganism and Social Media
Food & Drink, Global Trends, Health & Wellness, InspirationThere's no denying that veganism is becoming more mainstream. Many celebrities and influencers promote their healthy lifestyles on social media and that has made vegan-based content much more accessible.
Scenario Analysis — Dealing with Uncertainty
Global Trends, Insight Tools, InspirationThe world is changing fast and uncertainty is dominating many markets, so that accurate forecasting has become almost a mission impossible. How can we better understand consumers’ behaviour & decisions? Scenario Analysis may be of great help to you.
The Expanding World of the Circular Economy
Consumer Tech, Global Trends, Inspiration, RetailHealth & wellness have become a major focus in consumer tech, especially since 2020. Its importance is more than evident at CES 2022, as nearly one fifth of the exhibitors were digital health companies. What is the momentum behind digital health tech?
Digital Health Tech as a Way to Health & Wellness Goals?
Consumer Tech, Global Trends, Health & Wellness, InspirationHealth & wellness have become a major focus in consumer tech, especially since 2020. Its importance is more than evident at CES 2022, as nearly one fifth of the exhibitors were digital health companies. What is the momentum behind digital health tech?
Urban Mobility – The Future Is Near
Global Trends, Inspiration, MobilityBy 2050, the world urban population is expected to nearly double, making urban mobility a key challenge for cities’ sustainability. The more activities are concentrated in the city, the more congestion, traffic safety and environmental pollution will follow. What are the key topics regarding urban mobility?
