Creating Futures
Consumer trends, research updates and favourite tools
Today’s real Purchase Journeys
Global Trends, Inspiration, RetailTraditional approaches to purchase journey analysis are no longer valid. The linear has become circualr.
No slow down in global luxury
Global Trends, Inspiration, RetailGlobal luxury is showing great resilience even as the cost of living crisis bites and the post pandemic bounce back wanes.
Climate friendly mobility: Quick fixes to reduce CO2
Global Trends, Inspiration, MobilityLowering CO2 emissions and creating healthier and cleaner cities is going to take a whole range of small steps. From everyone.
Inflation and the Rise of Online Grocery Shopping
Consumer Tech, Food & Drink, Global Trends, Inspiration, RetailOnline grocery shopping has been growing in popularity - but what are the impacts of inflation and how are consumers weighing up the benefits of online vs bricks and mortar?
Working life – time for a re-think?
Global Trends, InspirationA lot is changing in the workplace and how employees want to organise their working lives and balance work and life
Plant-powered Make-up
Global Trends, Inspiration, RetailPlant-based make-up is becoming an ever more popular choice for consumers - driven by concerns of ethical production and sustainability.
The uncertain road to healthy eating choices
Food & Drink, Global Trends, Health & Wellness, InspirationThere's no denying that veganism is becoming more mainstream. Many celebrities and influencers promote their healthy lifestyles on social media and that has made vegan-based content much more accessible.
Future Mobility Restrictions – Infrastructural Changes
Global Trends, Inspiration, MobilityThe great move toward EV adoption across Europe demands huge expansion in charging infrastructure - are on course?
The rise of plant based fashion
Global Trends, Inspiration, RetailPlant-based fashion is growing in popularity as an ethical and environmentally responsible choice for consumers around the world.
eBikes are about to change – new segments of eBikes
Global Trends, Inspiration, MobilityeBikes are one of the best and most immediate solutions to many transportation problems, and the current model categorization has often hindered the purchase decision process and confused consumers. 2023 will most likely mark a new way to segment eBikes.
E-bike after sales service lags far behind sales success
Global Trends, Inspiration, MobilityE-bike sales have been a huge success in the last five years, but more challenges lie ahead. What are the challenges for e-bikes after sales?
Conscious consumption – Are consumers buying less?
Consumer Tech, Food & Drink, Global Trends, Inspiration, RetailOne of the unexpected changes due to COVID19 is that people are becoming more conscious about their well-being and the environment, which impacted their buying behaviours. Does this mean that consumers are buying less?
