Creating Futures
Consumer trends, research updates and favourite tools
New directions for home appliances
Global Trends, InspirationWhen looking at home appliances, COVID19 has triggered a great deal of change in consumers’ preferences and much faster adoption of new innovations.
The Global Cycling Craze
Global Trends, InspirationGovernments all around the world are investing in infrastructure and incentives to encourage citizens to use bicycles. But how successful has it been?
10 Things We Can Expect in 2021
Global Trends, InspirationA challenging, but nevertheless exciting, year is ahead of us. The big question is whether brands are ready to address and respond to new consumer expectations in 2021, or if they’ll be sleepwalking into a ‘back to normal’ fantasy.
What’s next for veganism?
Global Trends, InspirationVeganism has surged in popularity amidst the pandemic and has reached an all-time high this year. So, what’s in for Veganism in 2021 and beyond?
Reshaping Retail: Post COVID-19 Trends
Global TrendsWhen the pandemic hit early this year, physical shops across the globe were forced to close. Even though situations slowly returned to a kind of normality, it’s safe to say that retail might never be the same again.
Gearing up the home office – When B2B becomes B2C
Global Trends, InspirationRecent government regulations are forcing the closure of offices all over the world. Our homes have become more than just a place to sleep, eat, and relax.
Mobility in times to come
Global Trends, InspirationAmong the first observations that became apparent during the initial stages of today's global pandemic were the contradictions that the automotive world at large was faced with.
Is online learning here to stay?
Global TrendsKnowledge from four or five years ago might not be relevant today, which makes it harder for us to keep up and remain competitive in the global market. Online learning can be the solution
WFH is Here to Stay
Global TrendsUnderstanding how office environments changed due to COVID-19 can provide businesses with better use of resources and more intelligent targeting, more impactful messaging content and tonality, and leverage competitive advantage.
Artificial Intelligence in the New Experiential Retail
Global TrendsWith emerging e-commerce platforms currently experiencing a boom, it’s easy to think that traditional bricks-and-mortar retail is collapsing.
How to talk to consumers during COVID-19 period?
Global TrendsEverything around us is changing and nothing is as it was. But does it mean that consumers are not in the mood to buy? If so, will it last long? Let’s not forget, that consumers are adaptive by nature.
One-person households – revealing the hidden dynamics
Global TrendsThe rise of one-person households is having far-reaching consequences throughout society, yet is getting relatively little attention.
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