Customer Purchase Journey – ADK Insights Tool
What’s really happening at each stage of your customer’s purchase journey? And where can you tailor your message and choose your media to bring the greatest possible return for your marketing investment?
Undoubtedly, there is a complex mix of media choices facing brands, and as consumers’ media habits are evolving and changing faster than ever, it’s tough to define the right balance and right level of investment. ADK Insights helps brands find the right media vehicles and combination of touchpoints to successfully reach and engage consumers.
To do this, we analyze various touchpoints as they influence customers, measuring how much weight each touchpoint carries at various stages from awareness building, through to information gathering, model and brand consideration, shortlisting as well as the final purchase stage. All whilst taking into consideration that the customer purchase journey and decision-making process are unique for each individual customer group and can be influenced by social, psychological and marketing factors.
Our Customer Journey Framework:
Example of Customer Journey Stages:
Example of Touch-Point Experience Mapping:
Understanding each component of the customer journey, and how important each component is for different customer profiles is key. Our methodologies aim to capture the realities of the Customer Journey and the output identifies the core journey for the ‘mainstream’, as well as several interesting alternative routes taken by other profiles.
To find out more about our methodology for getting the most out of customer journey touch points and see what it could mean for your business, please contact Rob.
25 years brand planning and business management experience. Specializes in structuring research insights into clear actionable marketing strategy and brand development opportunities.