From weekly supermarket purchases to big ticket items you might only buy once every four years or so, getting the price right can be a minefield of category norms, competitive pressures and consumer expectations. We start by determining all the relevant competitive market price parameters for your product category. And then work out the price that works best for potential consumers and makes sense for your brand as well. The methodology also sorts out the likely impact on your definite buyers (must have it) versus your possible buyers (thinking about it).
Adding price simulation tools to the mix also lets you pinpoint the maximum acceptable price for your product, and gives you an insight into what happens to potential market shares when you price your product at a variety of levels. It’s all designed to feed marketing teams and pricing specialists with solid data for making decisions on price.