Creating Futures
Consumer trends, research updates and favourite tools
Conscious consumption – Are consumers buying less?
Consumer Tech, Food & Drink, Global Trends, Inspiration, RetailOne of the unexpected changes due to COVID19 is that people are becoming more conscious about their well-being and the environment, which impacted their buying behaviours. Does this mean that consumers are buying less?
The Rising Cost of Living
Consumer Tech, Food & Drink, Global Trends, Health & Wellness, Inspiration, Retail2022 has hit consumers with a rising cost of living which many are finding difficult to absorb. What does it mean for A brands in retail?
The Evolving Coffee Drinking Habits
Food & Drink, Global Trends, InspirationGlobal coffee drinking habits are rapidly changing. Coffee lovers and manufacturers find new ways to consume and sell this popular beverage all the time. Many new trends evolve every year, and it can be challenging to keep up with what’s popular.
Veganism and Social Media
Food & Drink, Global Trends, Health & Wellness, InspirationThere's no denying that veganism is becoming more mainstream. Many celebrities and influencers promote their healthy lifestyles on social media and that has made vegan-based content much more accessible.
What does the post covid kitchen hold?
Consumer Tech, Food & Drink, Global Trends, InspirationSince the COVID-19 pandemic began, the food industry has been turned upside down. Specifically, home cooking has seen a massive resurgence in popularity. What we want to know is whether people will keep cooking at home and what they care about.
Biodiverse dining – Supporting the global food system
Food & Drink, Global Trends, InspirationGlobally, 75% of our food comes from just 12 plants and 5 animal species. Suddenly, we realize that there’s not a lot of diversity in our food system and how it may be threatened by things like disease, pests, and climate chance.
From Farm-to-Table to Lab-to-Table
Food & Drink, Global Trends, InspirationSome speculate that the lab-to-table movement could change the farming and agriculture industry into a sector that can be accommodated in laboratories.
Food Advertising and The Battle Against Childhood Obesity
Food & Drink, Global Trends, InspirationOne area that is currently recognized as a challenge to prevent childhood obesity is the exposure of unhealthy foods and diets in digital marketing.
What’s next for veganism?
Food & Drink, Global Trends, InspirationVeganism has surged in popularity amidst the pandemic and has reached an all-time high this year. So, what’s in for Veganism in 2021 and beyond?
Avoiding Food Culture Appropriation
Food & Drink, Global Trends, InspirationConsumer nowadays are expanding their tastes to encompass more global flavours and international ingredients. With all the cross-cultural exchanges, we need to be wary of food cultural appropriation.
How do we use our condiments?
Food & Drink, Global Trends, InspirationCondiments and sauces contribute to so many tasty recipes from around the world. How do food trends change the way we use condiments?
Food Culture: Europe Goes Asia
Food & Drink, Global Trends, InspirationIt is not strange nowadays to come across Asian stores or restaurants in Europe. With Asian and other world cuisines becoming more popular in Europe, we will see more competition in the market.
