Consumer trends, research updates and favourite tools
Traditional approaches to purchase journey analysis are no longer valid. The linear has become circualr.
Global luxury is showing great resilience even as the cost of living crisis bites and the post pandemic bounce back wanes.
Lowering CO2 emissions and creating healthier and cleaner cities is going to take a whole range of small steps. From everyone.
Online grocery shopping has been growing in popularity - but what are the impacts of inflation and how are consumers weighing up the benefits of online vs bricks and mortar?
A lot is changing in the workplace and how employees want to organise their working lives and balance work and life
Plant-based make-up is becoming an ever more popular choice for consumers - driven by concerns of ethical production and sustainability.
There's no denying that veganism is becoming more mainstream. Many celebrities and influencers promote their healthy lifestyles on social media and that has made vegan-based content much more accessible.
The great move toward EV adoption across Europe demands huge expansion in charging infrastructure - are on course?
Plant-based fashion is growing in popularity as an ethical and environmentally responsible choice for consumers around the world.
eBikes are one of the best and most immediate solutions to many transportation problems, and the current model categorization has often hindered the purchase decision process and confused consumers. 2023 will most likely mark a new way to segment eBikes.
E-bike sales have been a huge success in the last five years, but more challenges lie ahead. What are the challenges for e-bikes after sales?
One of the unexpected changes due to COVID19 is that people are becoming more conscious about their well-being and the environment, which impacted their buying behaviours. Does this mean that consumers are buying less?