Creating Futures

Consumer trends, research updates and favourite tools

Decisive Trade-Offs And The Wallet Game

There is a complex mix of choices that consumers face when choosing to buy a product. ADK Insights’ Wallet Game is a market insight tool which helps brands to identify and understand the trade-offs that consumers are willing to make to get their ideal product.
Gaming with VR Headset

VR & AR for Gaming

,
Immersive gaming using VR and AR are becoming all the rage. The combination of cloud and 5G means the real-time processing of data-intensive AR will be faster and smoother for users, while helping to bring more complex and immersive AR-based mobile gaming experiences.
Shared mobility in a city

Mobility Ownership Models Are Changing. How?

,
Changing habits and technology are enabling us to rethink how mobility solutions are sold, used and owned. And there are many options emerging. But car ownership models for people living in city centers are more complex. New modes of transport are emerging and there is increasing competition from upstart mobility providers that connect customers with a variety of different services.
© Copyright - ADK INSIGHTS