There’s huge amount of buzz about fridges so smart that they can notify you when you run out of certain groceries or even order them for you. It’s a phenomenon that’s causing many people to pause for thought.
As EV sales continue to increase, car manufacturers are planning to launch hundreds of new models in the next 5 years. Here the big question arises: How to successfully launch your EV in an immature market?
Even though the global automotive landscape is gradually shifting towards electrification, there are still some countries with slow EV market growth.
Europe is characterised by huge cultural diversity – which is also reflected in how people live and the composition of households across the region.
The automotive industry is currently undergoing an exciting transformation which could bring a significant impact to the tyre industry.
Kids are now growing up as digital media natives, spending a significant amount of their day in front of a variety of screens.
Poor product design can lead to a great innovation that no one uses. There are several things which are crucial to pay attention to...
In the last two years, we are experiencing a megatrend for healthy living, which not only includes healthy eating but also healthy drinking.
Market entry and expansion can be challenging for even the biggest and most renowned brands. History is sadly littered with flops and failures.
We believe that the future of mobility is not to own an autonomous vehicle, but rather we see a movement towards autonomous ride-sharing communities with greater flexibility.
We believe great packaging fundamentally influences how consumers view your brand. In the competitive space of the supermarket or the cluttered...
Today’s innovation cycles are becoming shorter and shorter, as almost every industry feels the pressure to compete and bring new ideas to market.