Inspiration

Consumer trends, research updates and favourite tools

Luxury insights

The luxury industry is wasting money targeting increasingly obsolete consumer profiles. A new generation of customers has taken centre stage for their buying power and unique relationship to luxury goods. Millennials are emerging as the prime…

Time for bed

Sleep deprivation is a growing issue in today's world. On average, 25% adults worldwide do not get enough quality sleep every night.

How to drive brand loyalty?

Nowadays, customers can exercise more and more power in their purchase journey. Not only because they have greater access to information, but also because there is a rapidly increasing number of brands and fierce competition between them. Customers are...

The future of digital gaming

The rapid development of online, mobile, and other downloadable games for hardware consoles has lead to the tremendous growth of the digital gaming industry over recent years. At the moment...

Smart home trends

The “smart home” market has exploded in the last few years, creating an ecosystem of interconnected devices in our homes and lives.  Here are five trends we think are worth following: More natural voice control Voice control platforms…

The rise of healthy eating

Eating trends come and go at speed, but one trend which has remained constant in recent years is the healthy eating trend inside and outside the home. This is...

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