Is online learning here to stay?
Information technology development and the internet has brought revolutionary changes to the way we learn. Nowadays, we have easy access to a vast collection of content, information, and knowledge – which can make it easier for us to learn new skills.
There are various ways we learn online. For instance, we can access online learning platforms, Google digital garage, enroll in an online university, or even just simply browse on “How To” videos on YouTube. All of these options give opportunities for both students and working professionals to gain new skills in a much cheaper, more accessible, and convenient way.
There are various advantages to online learning. A study shows that students retain 25%-60% of the information given when learning online compared to only 8-10% in classrooms. Online learning also encourages students who are typically shy to speak up in public to be more active and to participate more in classes. For businesses, online employee training has said to bring over 42% revenue increases to companies.
Online courses are relatively more affordably priced in comparison to traditional education or courses – which usually require commuting costs and also study materials costs, such as textbooks. Furthermore, online learning presents us with the luxury to set our own learning pace to maximize our learning experience and personal growth. It is an aspect that is most valuable for busy working professionals. By being responsible for our own learning pace, we are also allowed to practice commitment and self-discipline, to finish the course that we choose ourselves.
Maybe the most tangible benefit from this is that some online courses provide certificates, which can be included in our resumes and strengthen our position as a professional candidate.
Why is this interesting?
Our world today is changing rapidly. There are always new things emerging and new skills to learn. Knowledge from four or five years ago might not be relevant today, which makes it harder for us – fresh graduates, entrepreneurs, working professionals – to keep up and remain competitive in the global market. Online learning can be the solution for both people and companies to keep up with these rapid changes.
Even more, throughout the coronavirus pandemic, online learning has become an integral part of the education sector. Also, seeing that demand for online learning continues to increase, it is clear that online learning is here to stay. But what could this mean for traditional education?
At ADK Insights, we continue to monitor trends and translate their impact on consumer behaviours, providing insights to help businesses future-proof their innovation. To know more about our experience and how we can help, please contact Rob.
25 years brand planning and business management experience. Specializes in structuring research insights into clear actionable marketing strategy and brand development opportunities.