FIAT CHRYSLER AUTOMOBILES 

Jeep PHEV European Pre-Launch Clinic.

Validated consumers’ acceptance for the PHEV models of JEEP through conjoint purchase simulation; while also identifying core product features & added-service preference. Assessed the best positioning for JEEP PHEV, highlighting that the JEEP brand has gone beyond its traditional 4×4 all-terrain image.

For further information contact Dam.

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