FIAT CHRYSLER AUTOMOBILES (FCA Group)
Jeep PHEV European Pre-Launch Clinic.
Validated consumers’ acceptance for the PHEV models of JEEP through conjoint purchase simulation; while also identifying core product features & added-service preference. Assessed the best positioning for JEEP PHEV, highlighting that the JEEP brand has gone beyond its traditional 4×4 all-terrain image.
For further information contact Dam.