It’s amazing what you can learn by listening to the unedited chatter of the online world. Very raw and quite unfiltered, the insight from online discussions and comments on blogs, forums, news sites, and product review and comparison sites, and across the social media landscape creates a valuable mirror for even the most confident brand. Consumer buzz methodology helps us filter, order and capture the full range of real consumer views – from enthusiastic fans to the harshest critics.
Online buzz methodology was invaluable to help an integrated media, entertainment and communications brand. We identified specific reasons for high customer churn, highlighting in the analysis how to attract back churned customers, prevent churn and even generate new customers. Simply by listening to and interpreting the online voice of the consumer.
For more detail on what online buzz methodology can do for your brand, please contact Dam.