GLOBAL BUZZ AND SOCIAL LISTENING
In today’s digital era, news is rapidly evolving and few of us manage to keep up with every development. Never has content been so available, so fast-changing on multiple platforms and so accessible from any device, anywhere, and anytime. To add to this, consumers are no longer just the audience. They have increasingly become the content creators themselves. Both consumers and businesses are now more willing to share their feelings and thoughts on digital platforms, particularly on social network services (SNS).
As a result, it has never been more difficult to accurately find what, where, when, how, and – most importantly – who is talking about various topics, products, and brands. The massive ocean of content and sentiment across social media can be challenging to navigate and understand.
How can we help?
ADK INSIGHTS has developed a social and digital media monitoring and listening tool that can offer powerful insights into consumer opinion. We call this the “DIGITAL REVIEW”.
Our DIGITAL REVIEW aims to provide a better understanding of what people all over the world – or in specific regions – are thinking and planning to do about certain topics/brands/products. In other words, how the global buzz will influence final decisions for many consumers.
By using one of the most advanced social listening algorithms and supported by access to large data sources (including major global & local Social Media sites), ADK Insights fully monitors online discussions of specific topics and buzz words to specify the brand share of voice per topic and other associations.
Example preview –
We can then quickly analyze WHAT topics people are talking about, WHEN they are talking about them, WHO these people are, WHICH platforms they are most active and engaged on, HOW these topics have evolved, WHY they are trending and WHAT associations they have with other topics or brands.
The output of our DIGITAL REVIEW is tailored to each of our client’s needs. To know more about how our DIGITAL REVIEW could mean for your business and brands, please contact Nimrod.