Believe it or not, Europe’s highly diverse culinary traditions and cultures can be clustered into seven remarkably stable and recognizable food and eating segments. We’ve been tracking food and eating habits for more than 6 years across 25 European markets and gained valuable insights into the changing tastes and habits of Europe’s population.
Highly established patterns of healthy eating in some parts of Europe are just starting to get a foothold in others. And places you may have thought of as health food havens actually contain Europe’s biggest junk food lovers.
For more information on our food and shopper insights, please contact Rob.