Creating the right media mix

As business landscapes are getting more competitive, there has never been a more important time to make your brand stand out. One way to do so is through media touchpoints and mix.

We understand that advertisers have an immediate need to understand the effectiveness of their spending in order to optimize budget allocations.

With our experience-point optimiser tool, we can help create the right media mix for your brand.

We analyze a brand’s consumer experience points and use it to pinpoint the timing when the brand buying decision occurs in the purchase cycle, as well as discover the contact points (the media) which have the greatest influence in the brand’s purchase cycle.

Not only do we analyze the traditional mass media that a brand uses, but we also go through all online and social media channels as well as other information sources – wherever consumers are exposed to your brand. That way, we generate a holistic overview of consumer engagement through the whole purchase journey.

Bottom line, this tool provides insights to optimise communication strategies using the most relevant media at the most suitable stage of a purchase journey.

To find out more about our full methodology on our experience-point optimiser, please contact Nimrod.