Research World highlights the massive growth of big data, and rightly asks the question of how in this flood of data, real and usable insights can still be generated. Big data isn’t going to disappear and it’s only going to get bigger. The ability to make big data accessible and digestible is a significant challenge on its own. But we also need to go further and ensure that we generate insights that help marketing professionals and brand owners really understand consumer behaviours and find the triggers that will activate consumers.
To find out more, contact Rob.