Figures released by the British Toy & Hobby Association ahead of London 2015 Toy Fair show a healthy and growing UK toy market in 2014. Toy sales in Black Friday week increased by 10% as consumers get ahead of the game to buy higher priced main presents and electronic toys. So successful has Black Friday week been that it has outstripped the sales in the week prior to Christmas, traditionally the key selling week in the toy calendar. Predictions for 2015 are also positive with electronic toys, creative products and collectables all set to continue as strong favourites.
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