Interacting with trade partners, as opposed to simply transacting with them, can be a fruitful and valuable source of intelligence and insight to help grow business.
You might even rely on the high-involvement of your suppliers, retailers and installers for your products to reach your end-consumers effectively. For instance, if you sell heating systems, smart home devices, or other household appliances, consumers who bought your products will mostly need assistance from suppliers or retailers to install it in their house. Clear information, good communication and trust in a reliable partner are key. All finally influence the consumer’s experience of your brand and products.
Suppliers, retailers, and installers can also provide a valuable source of information for you to better understand your consumers’ pain points and to make product or service improvements that really matter for your end-consumers.
From the suppliers’ or retailers’ point of view, we believe that it is crucial to understand:
- End-consumers’ purchase motivations and preferred functions of your product
- End-consumers’ complaints about your current product
- Retailers‘ levels of satisfaction and barriers in selling your products and services
- Ways to influence your end-consumers’ purchase decision
Answering the questions allows you to build relationships effectively among your partners and increase your end-consumers’ satisfaction. However, sometimes it can be a challenge to find and reach out to the right party to find the answer.
We propose different solutions to meet (and even exceed) consumers’ service expectations as part of the total brand experience. To find out more about how we can help, please contact Dam.