Consumer trends, research updates and favourite tools
Traditional approaches to purchase journey analysis are no longer valid. The linear has become circualr.
Global luxury is showing great resilience even as the cost of living crisis bites and the post pandemic bounce back wanes.
Online grocery shopping has been growing in popularity - but what are the impacts of inflation and how are consumers weighing up the benefits of online vs bricks and mortar?
Plant-based make-up is becoming an ever more popular choice for consumers - driven by concerns of ethical production and sustainability.
Plant-based fashion is growing in popularity as an ethical and environmentally responsible choice for consumers around the world.
One of the unexpected changes due to COVID19 is that people are becoming more conscious about their well-being and the environment, which impacted their buying behaviours. Does this mean that consumers are buying less?
2022 has hit consumers with a rising cost of living which many are finding difficult to absorb. What does it mean for A brands in retail?
Health & wellness have become a major focus in consumer tech, especially since 2020. Its importance is more than evident at CES 2022, as nearly one fifth of the exhibitors were digital health companies. What is the momentum behind digital health tech?
Corona interrupted, accelerated, or reversed many longstanding consumer and business habits. What changed? Basically, every activity and function that could move online did, fueling a mass digital migration. COVID‑19 fast-tracked many trends that are likely to remain.
As the shift to online retailing accelerates in almost all markets, retailers face a multitude of challenges to stay ahead of their competitors and fend off threats from new companies and brands entering the market. How can we prepare for the transformation?
The retail world has gone through a massive transformation during the pandemic. And 2021 proves that dramatic changes will only continue in the next few years. Most importantly, omnichannel marketing has become one of the most influential trends in retail.
With overall sales of apparel dropping by as much as 40% in Q2 2020, brands big and small scrambled to find a way out. Here is where COVID fashion comes into its own.