Creating Futures
Consumer trends, research updates and favourite tools
The rise of plant based fashion
Global Trends, Inspiration, RetailPlant-based fashion is growing in popularity as an ethical and environmentally responsible choice for consumers around the world.
Conscious consumption – Are consumers buying less?
Consumer Tech, Food & Drink, Global Trends, Inspiration, RetailOne of the unexpected changes due to COVID19 is that people are becoming more conscious about their well-being and the environment, which impacted their buying behaviours. Does this mean that consumers are buying less?
The Rising Cost of Living
Consumer Tech, Food & Drink, Global Trends, Health & Wellness, Inspiration, Retail2022 has hit consumers with a rising cost of living which many are finding difficult to absorb. What does it mean for A brands in retail?
The Expanding World of the Circular Economy
Consumer Tech, Global Trends, Inspiration, RetailHealth & wellness have become a major focus in consumer tech, especially since 2020. Its importance is more than evident at CES 2022, as nearly one fifth of the exhibitors were digital health companies. What is the momentum behind digital health tech?
Post-corona digital lifestyles – are we ready?
Consumer Tech, Global Trends, Health & Wellness, Inspiration, RetailCorona interrupted, accelerated, or reversed many longstanding consumer and business habits. What changed? Basically, every activity and function that could move online did, fueling a mass digital migration. COVID‑19 fast-tracked many trends that are likely to remain.
Things You Should Know Amid Online Retailing Transformation
Consumer Tech, Global Trends, Inspiration, RetailAs the shift to online retailing accelerates in almost all markets, retailers face a multitude of challenges to stay ahead of their competitors and fend off threats from new companies and brands entering the market. How can we prepare for the transformation?
Are Retailers Ready to Embrace Omnichannel Marketing?
Consumer Tech, Global Trends, Inspiration, RetailThe retail world has gone through a massive transformation during the pandemic. And 2021 proves that dramatic changes will only continue in the next few years. Most importantly, omnichannel marketing has become one of the most influential trends in retail.
COVID Fashion – How Would COVID Impact Consumers’ Choice of Apparel?
Global Trends, Inspiration, RetailWith overall sales of apparel dropping by as much as 40% in Q2 2020, brands big and small scrambled to find a way out. Here is where COVID fashion comes into its own.
Designed by FreepikThe Future of E-Commerce: Live Shopping Phenomena
Consumer Tech, Global Trends, Inspiration, RetailEver since live shopping started in China in about 2015, this way of shopping has gradually gained in influence in the E-commerce market and become a huge success. Most importantly, the trend is believed to have the potential to take over the E-Commerce industry in the West as well.
Struggles behind the face masks
Global Trends, Inspiration, RetailWho would have imagined before 2020, that one day, our fashion statement would include a collection of face masks? How else has Covid-19 impacted the beauty industry?
D2C – the end of regular retail?
Global Trends, Inspiration, RetailNow manufacturers can choose to sell directly to consumers, without the middlemen, such as retailers and wholesalers, and in most cases, without bricks-and-mortar shops. The recent covid-19 pandemic has given the final push for us entering this era.
Reshaping Retail: Post COVID-19 Trends
Global Trends, Inspiration, RetailWhen the pandemic hit early this year, physical shops across the globe were forced to close. Even though situations slowly returned to a kind of normality, it’s safe to say that retail might never be the same again.
