Creating Futures
Consumer trends, research updates and favourite tools

The uncertain road to healthy eating choices
Food & Drink, Global Trends, Health & Wellness, InspirationThere's no denying that veganism is becoming more mainstream. Many celebrities and influencers promote their healthy lifestyles on social media and that has made vegan-based content much more accessible.

The Rising Cost of Living
Consumer Tech, Food & Drink, Global Trends, Health & Wellness, Inspiration, Retail2022 has hit consumers with a rising cost of living which many are finding difficult to absorb. What does it mean for A brands in retail?

Veganism and Social Media
Food & Drink, Global Trends, Health & Wellness, InspirationThere's no denying that veganism is becoming more mainstream. Many celebrities and influencers promote their healthy lifestyles on social media and that has made vegan-based content much more accessible.

Digital Health Tech as a Way to Health & Wellness Goals?
Consumer Tech, Global Trends, Health & Wellness, InspirationHealth & wellness have become a major focus in consumer tech, especially since 2020. Its importance is more than evident at CES 2022, as nearly one fifth of the exhibitors were digital health companies. What is the momentum behind digital health tech?

What does telemedicine mean for expats?
Global Trends, Health & Wellness, InspirationIn the pandemic era, the whole world has got used to everything becoming remote. However, there are some sectors that since long before the lockdown, had their tele- variations emerging, and telemedicine is one of them. But, what does it mean for expats?

New Digital Era of Healthcare And Wellness
Consumer Tech, Global Trends, Health & Wellness, InspirationThe search queries related to “telemedicine” have surged drastically since January of 2020, but what does it mean for the healthcare sector? What is the future of “telemedicine”? How will it influence the health and wellness industry at a greater scale?

Post-corona digital lifestyles – are we ready?
Consumer Tech, Global Trends, Health & Wellness, Inspiration, RetailCorona interrupted, accelerated, or reversed many longstanding consumer and business habits. What changed? Basically, every activity and function that could move online did, fueling a mass digital migration. COVID‑19 fast-tracked many trends that are likely to remain.

Telemedicine – no more doctor’s visit?
Global Trends, Health & Wellness, InspirationHealthcare services can now be delivered outside traditional healthcare facilities, such as clinics and hospitals, by using the rapidly growing telecommunications, virtual technologies, and better ICT infrastructure.

How fashion trends are affecting personal grooming
Global Trends, Health & Wellness, InspirationThe constant evolution of fashion impacts so much in our lives – not only the way we dress, but also the way we approach personal grooming and styling.

MEAL KITS: A DREAM-COME-TRUE FOR HOME COOKS
Food & Drink, Global Trends, Health & Wellness, InspirationHome cooking can be quite a challenge, especially for time-poor professionals or those who lack the confidence and knowledge to cook from scratch.

European household variations and cooking habits
Food & Drink, Global Trends, Health & Wellness, InspirationEurope is characterised by huge cultural diversity – which is also reflected in how people live and the composition of households across the region.

Healthy vinegar-based drinks
Food & Drink, Global Trends, Health & Wellness, InspirationIn the last two years, we are experiencing a megatrend for healthy living, which not only includes healthy eating but also healthy drinking.