The Rise of Plant-based Fashion
As we enter 2023, the plant-based fashion industry continues to experience significant growth and innovation. The rise of conscious consumerism and concern for the environment and animal welfare have increased demand for sustainable, cruelty-free, and eco-friendly alternatives to traditional fashion.
The increased acceptance of plant-based fashion has also reduced unsustainable habits, such as fast fashion, which relies on cheap labour and materials. As consumers become more conscious of their purchases, they are more likely to invest in higher quality, ethically and sustainably produced items.
2022 was a turning point, and we expect even more growth and acceptance of plant-based fashion and clothing in 2023.
Innovative materials in leather –
Additionally, innovations in materials have provided alternatives to leather, a highly unsustainable and environmentally damaging material. Brands are now turning to materials such as pineapple leaves, mushroom leather and even recycled plastic bottles to create ethical and sustainable leather alternatives.
Innovative materials in wool –
Another significant trend in 2023 is using vegan wool. The traditional wool industry has been associated with animal cruelty due to the mistreatment of sheep during shearing. However, this cruelty can be avoided with vegan wool made from cotton, bamboo and Tencel. These developments have led to a new plant-based leather and wool product industry, giving consumers more options and choices.
Circular fashion –
Fast fashion – or these days, fast almost anything, gained in popularity largely because of the affordability, but the environmental problem they have created is too big an issue for anyone to look away from. Wouldn’t it be great if greater affordability can be enjoyed through sharing and recycling, so that what brought us happiness could continue doing so in other households, instead of heading directly to the landfill while still in its prime?
Furthermore, circular fashion has gained significant traction recently and will become even more popular in 2023. The concept revolves around designing products that can be recycled or reused, reducing waste, and promoting sustainability. Brands such as H&M and Levi’s have already adopted circular fashion practices, with the former even allowing customers to return old clothes to its stores for recycling.
The plant-based fashion industry is set to thrive in 2023 as consumers prioritise sustainability and ethical production. Increased acceptance of plant-based clothing, alternative and innovative materials, and circular fashion are among the top trends driving growth in this industry.
ADK Insights helps clients stay ahead of the curve and better manage these changing times. To find out more about our experience and what it could mean for you, please contact Nimrod, Rob or Dam.