Who are your real consumers?
Potential Buyer Diagnostics analyses demographic patterns, consumer attitudes and behaviours, and lifestyle trends. Mapping these values with a brand’s own strengths and references, we can reveal who your real consumers are and help determine how to reach them and how to engage them. Our approach has resulted in identifying whole new groups of target consumers, challenging the pre-conceived or prevailing views about who’s buying and giving new input to marketing strategy and communications.
To find out more about Potential Buyer Diagnostics, contact Nimrod.