Mobility as a Service (MaaS) – A Way to Encourage Consumers Back to Public and Shared Transport
With the vaccine beginning to be successfully deployed across many countries and with the hope that restrictions will be significantly reduced by the end of 2021, we consider how MaaS can help regain trust in public transport and shared mobility.
During the lockdown the transport demand in almost all affected countries went down drastically, its consequences have included some positive aspects as well, including an increase in cycling and remote working.
MaaS can act as an enabler of new agility in the mobility sector – it brings a much-needed variety to the demand side and at the same time helps with optimisation of the supply side, ultimately driving consumers back into the transport industry.
How can MaaS provider help to win back trust and popularize (public) transport post-covid?
By keeping 4 essential service elements in mind:
- Focus on safety:
Provide trustworthy and real time information (e.g. bus capacity, bus stops, etc.) that reassures passengers that their health and safety is top of mind.
Offer alternative routes / modes, encourage off-peak travel and deliver service or location-based offers and incentives.
Provide access to all available mobility options.
Adapt to changing traveller needs and always consider personal preferences.
Local and national goverments should always be part of the (hopefully decarbonized) mobility ecosystem, and should focus on sharing data and applying new rule management. Two practical examples of realtime integration of information for MaaS providers:
- Dynamic and smart curb side and parking management can be effective ways to support uptake of MaaS at the local level. Dynamic curbside management, including curb-space booking for car share, van share and freight deliveries within centres can accelerate the use of sustainable modes and better utilisation. It also provides insights from a modelling exercise to quantify the impact of re-allocating curb space from parking to pick-up and drop-off zones.
- Merging mobility data: Combining data, information, and several mechanisms of traffic management with those of mobility as a service, the desired high level of mobility management by focusing on and empowering the efficiency and sustainability of mobility. The concept of MaaS brings new subjects to the scope of traffic management, as it expands beyond vehicles also covering users of public transportation, cyclists, and even walkers.
How Can We Help You Harness The Power Of MaaS?
ADK Insights is ready to help clients better manage these challenging times. As an agency specialized in creating new market opportunities and identifying new mobility solutions, we are able to further advance the purchase journeys, purchase experience and user experience of consumers in order to ensure you a better competitive edge in the ever changing mobility world.