Creating Futures
Consumer trends, research updates and favourite tools
Why cameras are not replaceable
InspirationAs photo shooting and editing functions in smartphones these days continue to improve, there is often the question of why non-professionals should still bother to use cameras.
Food trends: How do they affect business today?
Global TrendsAs food trends continue to emerge, food manufacturers need to keep up with the various demands (and even concerns) which develop along with these trends.
Decoding today's customer journey chaos
Insight ToolsWe are living in an extremely fast-moving world and agile solutions are essential to keep track and remain competitive. Consumers today are increasingly erratic and much less predictable.
When does your fridge know too much about your life?
InspirationThere’s huge amount of buzz about fridges so smart that they can notify you when you run out of certain groceries or even order them for you. It’s a phenomenon that’s causing many people to pause for thought.
Launching BEV: Is a whole new car launch strategy essential for consumer acceptance?
InspirationAs EV sales continue to increase, car manufacturers are planning to launch hundreds of new models in the next 5 years. Here the big question arises: How to successfully launch your EV in an immature market?
Public policies that encourage EV
InspirationEven though the global automotive landscape is gradually shifting towards electrification, there are still some countries with slow EV market growth.
European household variations and cooking habits
InspirationEurope is characterised by huge cultural diversity – which is also reflected in how people live and the composition of households across the region.
Special sponsorships in the tyre industry
InspirationThe automotive industry is currently undergoing an exciting transformation which could bring a significant impact to the tyre industry.
Kids’ screen time reality – and parental wishful thinking
InspirationKids are now growing up as digital media natives, spending a significant amount of their day in front of a variety of screens.
The complexity of product design
Insight ToolsPoor product design can lead to a great innovation that no one uses. There are several things which are crucial to pay attention to...
Healthy vinegar-based drinks
Global TrendsIn the last two years, we are experiencing a megatrend for healthy living, which not only includes healthy eating but also healthy drinking.
Finding the right market for your brand
Insight ToolsMarket entry and expansion can be challenging for even the biggest and most renowned brands. History is sadly littered with flops and failures.
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