Creating Futures
Consumer trends, research updates and favourite tools
Eco-guilt of food delivery services
InspirationWhat would be a better way to get ready-to-consume drinks and foods, without adding even more single usage plastics into the ecosystem? This is the question that occupies many people.
One-person households – revealing the hidden dynamics
Global TrendsThe rise of one-person households is having far-reaching consequences throughout society, yet is getting relatively little attention.
MEAL KITS: A DREAM-COME-TRUE FOR HOME COOKS
InspirationHome cooking can be quite a challenge, especially for time-poor professionals or those who lack the confidence and knowledge to cook from scratch.
Competing in the shrinking camera category
InspirationIt is undeniable that the camera industry has been declining over the past few years. That being said, here are some factors entry users might consider when choosing their first camera brand/model...
Retail Trends – 2020 shopping redefined
Global TrendsThe way we shop has undeniably changed over the years. For instance, where do you go when you want to buy a new laptop?
Why cameras are not replaceable
InspirationAs photo shooting and editing functions in smartphones these days continue to improve, there is often the question of why non-professionals should still bother to use cameras.
Food trends: How do they affect business today?
Global TrendsAs food trends continue to emerge, food manufacturers need to keep up with the various demands (and even concerns) which develop along with these trends.
Decoding today's customer journey chaos
Insight ToolsWe are living in an extremely fast-moving world and agile solutions are essential to keep track and remain competitive. Consumers today are increasingly erratic and much less predictable.
When does your fridge know too much about your life?
InspirationThere’s huge amount of buzz about fridges so smart that they can notify you when you run out of certain groceries or even order them for you. It’s a phenomenon that’s causing many people to pause for thought.
Launching BEV: Is a whole new car launch strategy essential for consumer acceptance?
InspirationAs EV sales continue to increase, car manufacturers are planning to launch hundreds of new models in the next 5 years. Here the big question arises: How to successfully launch your EV in an immature market?
Public policies that encourage EV
InspirationEven though the global automotive landscape is gradually shifting towards electrification, there are still some countries with slow EV market growth.
European household variations and cooking habits
InspirationEurope is characterised by huge cultural diversity – which is also reflected in how people live and the composition of households across the region.
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