Creating Futures
Consumer trends, research updates and favourite tools
Why should car-makers understand those who won’t buy?
Insight ToolsIt's never good news when sales results do not follow launch success. Finding what cause this gap could make a difference in manufacturers' future development efforts.
The importance of customer experience
InspirationIn our new reality today, customer experienc has become one of the key issues - when it is not business as usual, there are more communities coming together and word of mouth travels much faster.
Post-corona life – Are we going to be different consumers?
InspirationSome things are definitely going to be different after COVID-19 and some of the global trends forecast are going to happen even faster than we thought.
EMPATHY – today’s most powerful communication message
InspirationWhen looking at brand communication during the COVID19 period, the expression of EMPATHY has the greatest potential to truly move consumers.
A story of how discomfort leads to innovation
Insight Tools, InspirationA lot has changed in the last few months with the unprecedented disruption of the COVID-19 virus and its impact on, well, everything at the moment.
Customer Purchase Journey - ADK Insights Tool
Insight ToolsWhat’s really happening at each stage of your customer purchase journey? Where can you tailor your message and choose your media to bring the greatest possible return for your marketing investment?
How fashion trends are affecting personal grooming
InspirationThe constant evolution of fashion impacts so much in our lives – not only the way we dress, but also the way we approach personal grooming and styling.
Artificial Intelligence in the New Experiential Retail
Global TrendsWith emerging e-commerce platforms currently experiencing a boom, it’s easy to think that traditional bricks-and-mortar retail is collapsing.
Scenario Analysis – a way out of the COVID-19 crisis?
Insight ToolsUncertainty due to the COVID-19 crisis is having a big impact on consumers’ lives. So how do brands continue to learn and understand consumers, and find a way to identify opportunities for now and the future post-corona world?
How to talk to consumers during COVID-19 period?
Global TrendsEverything around us is changing and nothing is as it was. But does it mean that consumers are not in the mood to buy? If so, will it last long? Let’s not forget, that consumers are adaptive by nature.
Eco-guilt of food delivery services
InspirationWhat would be a better way to get ready-to-consume drinks and foods, without adding even more single usage plastics into the ecosystem? This is the question that occupies many people.
One-person households – revealing the hidden dynamics
Global TrendsThe rise of one-person households is having far-reaching consequences throughout society, yet is getting relatively little attention.
Follow us