Creating Futures
Consumer trends, research updates and favourite tools
The art of brand naming in China
InspirationThere are no hard and fast rules to getting a brand name right for China. Finding the best Chinese name for a brand takes time and needs to weigh...
Global Trends 2019 - The rise of healthy eating
Global TrendsEating trends come and go at speed, but one trend which has remained constant in recent years is the healthy eating trend inside and outside the home. This is...
What is on your mind? Engaging consumers
Insight ToolsEngaging consumers through new technology. Consumers are not afraid to voice their views and demand change from brands, but collecting this...
Real life driving behaviour
InspirationEveryone reacts differently in traffic – and in heavy traffic stress levels and behaviours can vary considerably. Some switch lane frequently, others doggedly...
What are the kids watching?
InspirationIt’s becoming the holy grail for advertisers targeting children – everyone’s convinced that kids’ media consumption is changing, but few have got the solid...
Brand Attachment Analysis Tool
Insight ToolsBrand Attachment Analysis measures five levels of customer experience. These levels are compared across competitive brands to determine strong...
Customer journey dynamics
Insight ToolsWhat’s really happening at each stage of your customer’s purchase journey? And where can you tailor your message and choose your media...
Marketing in a multi-screen world
InspirationMillward Brown’s Ad Reaction Report gives a fascinating insight into the use and impact of multiple screens in our increasing online connected lives...
Yowk! The perfect soft boiled egg.
InspirationBritish newspapers are full of horror at the launch of the Yowk – the perfect soft boiled egg. How can the nation have reached this state? Isn’t this...
Data rich. But what about the insights?
InspirationResearch World highlights the massive growth of big data, and rightly asks the question of how in this flood of data, real and usable insights can still...
Kaomojis, the world of Japanese emoticons.
InspirationWith kaomojis you can let the world know just how you're feeling with a few simple key symbols. The craze for Japanese emoticons shows no...
Information is Beautiful Awards.
InspirationKantar’s recent Information is Beautiful Awards showcases some great examples of the art, and science, of stunning information design and data...
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