Creating Futures
Consumer trends, research updates and favourite tools
How do we use our condiments?
InspirationCondiments and sauces contribute to so many tasty recipes from around the world. How do food trends change the way we use condiments?
Is online learning here to stay?
Global TrendsKnowledge from four or five years ago might not be relevant today, which makes it harder for us to keep up and remain competitive in the global market. Online learning can be the solution
After a year working from home… what’s keeping us busy?
InspirationThese have been challenging times for everyone with numerous new and unforeseen obstacles to negotiate. Here we explore what those obstacles are and how we have been keeping ourselves busy in tackling them.
Global Buzz and Social Listening
Insight ToolsNews is rapidly evolving. The massive ocean of content and sentiment across social media can be challenging to navigate and understand.
The Importance of Integrated Customer Service
InspirationBrands own various customer service channels. A common mistake many brands make with their abundance of platforms is an “extensive but shallow” strategy.
The Future of Electric Bicycles
InspirationThe popularity of electric vehicles is not limited to four wheels, but has also embraced two. E-bike sales have been growing rapidly in recent years. But what will be the future?
WFH is Here to Stay
Global TrendsUnderstanding how office environments changed due to COVID-19 can provide businesses with better use of resources and more intelligent targeting, more impactful messaging content and tonality, and leverage competitive advantage.
The rise of the subscription economy
InspirationMore and more, today’s consumers are seeking shopping experiences that are tailored to their preferences and delivered directly to their doors, resulting in the emergence of the subscription economy. What does it mean for businesses?
Food Culture: Europe Goes Asia
InspirationIt is not strange nowadays to come across Asian stores or restaurants in Europe. With Asian and other world cuisines becoming more popular in Europe, we will see more competition in the market.
Video subscription services and their challenges
InspirationWith such a vast amount of content, constantly available at hand, with no limit in viewing time, people’s entertainment, social life, and dating dynamics have been changed.
Why should car-makers understand those who won’t buy?
Insight ToolsIt's never good news when sales results do not follow launch success. Finding what cause this gap could make a difference in manufacturers' future development efforts.
The importance of customer experience
InspirationIn our new reality today, customer experienc has become one of the key issues - when it is not business as usual, there are more communities coming together and word of mouth travels much faster.
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