It's never good news when sales results do not follow launch success. Finding what cause this gap could make a difference in manufacturers' future development efforts.
In our new reality today, customer experienc has become one of the key issues - when it is not business as usual, there are more communities coming together and word of mouth travels much faster.
Some things are definitely going to be different after COVID-19 and some of the global trends forecast are going to happen even faster than we thought.
When looking at brand communication during the COVID19 period, the expression of EMPATHY has the greatest potential to truly move consumers.
A lot has changed in the last few months with the unprecedented disruption of the COVID-19 virus and its impact on, well, everything at the moment.
What’s really happening at each stage of your customer purchase journey? Where can you tailor your message and choose your media to bring the greatest possible return for your marketing investment?
The constant evolution of fashion impacts so much in our lives – not only the way we dress, but also the way we approach personal grooming and styling.
With emerging e-commerce platforms currently experiencing a boom, it’s easy to think that traditional bricks-and-mortar retail is collapsing.
Uncertainty due to the COVID-19 crisis is having a big impact on consumers’ lives. So how do brands continue to learn and understand consumers, and find a way to identify opportunities for now and the future post-corona world?
Everything around us is changing and nothing is as it was. But does it mean that consumers are not in the mood to buy? If so, will it last long? Let’s not forget, that consumers are adaptive by nature.
What would be a better way to get ready-to-consume drinks and foods, without adding even more single usage plastics into the ecosystem? This is the question that occupies many people.
The rise of one-person households is having far-reaching consequences throughout society, yet is getting relatively little attention.