Creating Futures
Consumer trends, research updates and favourite tools
Avoiding Food Culture Appropriation
Food & Drink, Global Trends, InspirationConsumer nowadays are expanding their tastes to encompass more global flavours and international ingredients. With all the cross-cultural exchanges, we need to be wary of food cultural appropriation.
Telemedicine – no more doctor’s visit?
Global Trends, Health & Wellness, InspirationHealthcare services can now be delivered outside traditional healthcare facilities, such as clinics and hospitals, by using the rapidly growing telecommunications, virtual technologies, and better ICT infrastructure.
Raising the Digital Natives
Global Trends, InspirationAs millennials become parents, they find themselves struggling – more than their parents’ generation, to figure out “the right way” to let their kids access media content.
Mobility in times to come
Global Trends, Inspiration, MobilityAmong the first observations that became apparent during the initial stages of today's global pandemic were the contradictions that the automotive world at large was faced with.
How do we use our condiments?
Food & Drink, Global Trends, InspirationCondiments and sauces contribute to so many tasty recipes from around the world. How do food trends change the way we use condiments?
Is online learning here to stay?
Global Trends, InspirationKnowledge from four or five years ago might not be relevant today, which makes it harder for us to keep up and remain competitive in the global market. Online learning can be the solution
After a year working from home… what’s keeping us busy?
Global Trends, InspirationThese have been challenging times for everyone with numerous new and unforeseen obstacles to negotiate. Here we explore what those obstacles are and how we have been keeping ourselves busy in tackling them.
Global Buzz and Social Listening
Insight Tools, InspirationNews is rapidly evolving. The massive ocean of content and sentiment across social media can be challenging to navigate and understand.
The Importance of Integrated Customer Service
Global Trends, InspirationBrands own various customer service channels. A common mistake many brands make with their abundance of platforms is an “extensive but shallow” strategy.
The Future of Electric Bicycles
Global Trends, Inspiration, MobilityThe popularity of electric vehicles is not limited to four wheels, but has also embraced two. E-bike sales have been growing rapidly in recent years. But what will be the future?
WFH is Here to Stay
Global Trends, InspirationUnderstanding how office environments changed due to COVID-19 can provide businesses with better use of resources and more intelligent targeting, more impactful messaging content and tonality, and leverage competitive advantage.
The rise of the subscription economy
Global Trends, InspirationMore and more, today’s consumers are seeking shopping experiences that are tailored to their preferences and delivered directly to their doors, resulting in the emergence of the subscription economy. What does it mean for businesses?
