Creating Futures
Consumer trends, research updates and favourite tools
Mobility on Demand – Collaboration in the future mobility eco system
Global Trends, InspirationDecreasing car ownership will push Mobility on Demand (MoD) solutions. MoD is one of the most influential trends in the mobility industry. What does it entail?
Screen Time under COVID-19
Global Trends, InspirationThe pandemic surely changed media consumption of kids, and has made the love-hate relationship between parents and screen time even more complicated. How?
What does the post covid kitchen hold?
Global Trends, InspirationSince the COVID-19 pandemic began, the food industry has been turned upside down. Specifically, home cooking has seen a massive resurgence in popularity. What we want to know is whether people will keep cooking at home and what they care about.
Things You Should Know Amid Online Retailing Transformation
Global Trends, InspirationAs the shift to online retailing accelerates in almost all markets, retailers face a multitude of challenges to stay ahead of their competitors and fend off threats from new companies and brands entering the market. How can we prepare for the transformation?
Changing Face of Mobility – Mobility on Demand & Traffic Management as a Service
Global Trends, InspirationTechnology is changing the way we move and reshaping cities and society. Shared and on-demand mobility represent notable transportation shifts in the 21st century. New attitudes toward sharing, Mobility on Demand (MOD), and Mobility as a Service (MaaS) are changing traveller behaviour and creating new opportunities and challenges for public transportation.
Are Retailers Ready to Embrace Omnichannel Marketing?
Global Trends, InspirationThe retail world has gone through a massive transformation during the pandemic. And 2021 proves that dramatic changes will only continue in the next few years. Most importantly, omnichannel marketing has become one of the most influential trends in retail.
Mobility as a Service (MaaS) – A Way to Encourage Consumers Back to Public and Shared Transport
Global Trends, InspirationMaaS can act as an enabler of new agility in the mobility sector – it brings a much-needed variety to the demand side and at the same time helps with optimisation of the supply side, ultimately driving consumers back into the transport industry. How?
What’s Next for Smart Home Devices?
Global Trends, InspirationThe numbers from smart home sector sound highly attractive. However, even though consumers are buying into the smart home, there are still concerns about the growth of the sector. And these concerns can give a hint to the next step development for smart home devices.
COVID Fashion – How Would COVID Impact Consumers’ Choice of Apparel?
Global Trends, InspirationWith overall sales of apparel dropping by as much as 40% in Q2 2020, brands big and small scrambled to find a way out. Here is where COVID fashion comes into its own.
Decisive Trade-Offs And The Wallet Game
Insight ToolsThere is a complex mix of choices that consumers face when choosing to buy a product. ADK Insights’ Wallet Game is a market insight tool which helps brands to identify and understand the trade-offs that consumers are willing to make to get their ideal product.
Designed by FreepikThe Future of E-Commerce: Live Shopping Phenomena
Global Trends, InspirationEver since live shopping started in China in about 2015, this way of shopping has gradually gained in influence in the E-commerce market and become a huge success. Most importantly, the trend is believed to have the potential to take over the E-Commerce industry in the West as well.
VR & AR for Gaming
Global Trends, InspirationImmersive gaming using VR and AR are becoming all the rage. The combination of cloud and 5G means the real-time processing of data-intensive AR will be faster and smoother for users, while helping to bring more complex and immersive AR-based mobile gaming experiences.
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