Creating Futures
Consumer trends, research updates and favourite tools
A New Era of Gaming – What Is Cloud Gaming Going to Change?
Global Trends, InspirationOne of the industries that is thriving during the pandemic is gaming, and Gaming as a Service (GaaS) or cloud gaming not only survived the pandemic, but it actually grew by leaps and bounds. What are the top trends in GaaS/cloud gaming for 2021 and beyond?
New Digital Era of Healthcare And Wellness
Consumer Tech, Global Trends, Health & Wellness, InspirationThe search queries related to “telemedicine” have surged drastically since January of 2020, but what does it mean for the healthcare sector? What is the future of “telemedicine”? How will it influence the health and wellness industry at a greater scale?
Post-corona digital lifestyles – are we ready?
Consumer Tech, Global Trends, Health & Wellness, Inspiration, RetailCorona interrupted, accelerated, or reversed many longstanding consumer and business habits. What changed? Basically, every activity and function that could move online did, fueling a mass digital migration. COVID‑19 fast-tracked many trends that are likely to remain.
Mobility on Demand – Collaboration in the future mobility eco system
Global Trends, Inspiration, MobilityDecreasing car ownership will push Mobility on Demand (MoD) solutions. MoD is one of the most influential trends in the mobility industry. What does it entail?
Screen Time under COVID-19
Global Trends, InspirationThe pandemic surely changed media consumption of kids, and has made the love-hate relationship between parents and screen time even more complicated. How?
What does the post covid kitchen hold?
Global Trends, InspirationSince the COVID-19 pandemic began, the food industry has been turned upside down. Specifically, home cooking has seen a massive resurgence in popularity. What we want to know is whether people will keep cooking at home and what they care about.
Things You Should Know Amid Online Retailing Transformation
Global Trends, InspirationAs the shift to online retailing accelerates in almost all markets, retailers face a multitude of challenges to stay ahead of their competitors and fend off threats from new companies and brands entering the market. How can we prepare for the transformation?
Changing Face of Mobility – Mobility on Demand & Traffic Management as a Service
Global Trends, Inspiration, MobilityTechnology is changing the way we move and reshaping cities and society. Shared and on-demand mobility represent notable transportation shifts in the 21st century. New attitudes toward sharing, Mobility on Demand (MOD), and Mobility as a Service (MaaS) are changing traveller behaviour and creating new opportunities and challenges for public transportation.
Are Retailers Ready to Embrace Omnichannel Marketing?
Consumer Tech, Food & Drink, Global Trends, Inspiration, RetailThe retail world has gone through a massive transformation during the pandemic. And 2021 proves that dramatic changes will only continue in the next few years. Most importantly, omnichannel marketing has become one of the most influential trends in retail.
Mobility as a Service (MaaS) – A Way to Encourage Consumers Back to Public and Shared Transport
Global Trends, Inspiration, MobilityMaaS can act as an enabler of new agility in the mobility sector – it brings a much-needed variety to the demand side and at the same time helps with optimisation of the supply side, ultimately driving consumers back into the transport industry. How?
What’s Next for Smart Home Devices?
Consumer Tech, Global Trends, InspirationThe numbers from smart home sector sound highly attractive. However, even though consumers are buying into the smart home, there are still concerns about the growth of the sector. And these concerns can give a hint to the next step development for smart home devices.
COVID Fashion – How Would COVID Impact Consumers’ Choice of Apparel?
Global Trends, InspirationWith overall sales of apparel dropping by as much as 40% in Q2 2020, brands big and small scrambled to find a way out. Here is where COVID fashion comes into its own.
