Creating Futures
Consumer trends, research updates and favourite tools

The Rising Cost of Living
Consumer Tech, Food & Drink, Global Trends, Health & Wellness, Inspiration, Retail2022 has hit consumers with a rising cost of living which many are finding difficult to absorb. What does it mean for A brands in retail?

eMobility Teething Problems
Global Trends, Inspiration, MobilityAs eMobility evolution accelerates, we must design and invest in future capabilities to keep EVs on the road. EU needs to expand, reinforce and digitize the grid to sustain the transformation. What's the issues?

The Evolving Coffee Drinking Habits
Food & Drink, Global Trends, InspirationGlobal coffee drinking habits are rapidly changing. Coffee lovers and manufacturers find new ways to consume and sell this popular beverage all the time. Many new trends evolve every year, and it can be challenging to keep up with what’s popular.

Veganism and Social Media
Food & Drink, Global Trends, Health & Wellness, InspirationThere's no denying that veganism is becoming more mainstream. Many celebrities and influencers promote their healthy lifestyles on social media and that has made vegan-based content much more accessible.

Scenario Analysis — Dealing with Uncertainty
Global Trends, Insight Tools, InspirationThe world is changing fast and uncertainty is dominating many markets, so that accurate forecasting has become almost a mission impossible. How can we better understand consumers’ behaviour & decisions? Scenario Analysis may be of great help to you.

The Expanding World of the Circular Economy
Consumer Tech, Global Trends, Inspiration, RetailHealth & wellness have become a major focus in consumer tech, especially since 2020. Its importance is more than evident at CES 2022, as nearly one fifth of the exhibitors were digital health companies. What is the momentum behind digital health tech?

Digital Health Tech as a Way to Health & Wellness Goals?
Consumer Tech, Global Trends, Health & Wellness, InspirationHealth & wellness have become a major focus in consumer tech, especially since 2020. Its importance is more than evident at CES 2022, as nearly one fifth of the exhibitors were digital health companies. What is the momentum behind digital health tech?

Urban Mobility – The Future Is Near
Global Trends, Inspiration, MobilityBy 2050, the world urban population is expected to nearly double, making urban mobility a key challenge for cities’ sustainability. The more activities are concentrated in the city, the more congestion, traffic safety and environmental pollution will follow. What are the key topics regarding urban mobility?

What does telemedicine mean for expats?
Global Trends, Health & Wellness, InspirationIn the pandemic era, the whole world has got used to everything becoming remote. However, there are some sectors that since long before the lockdown, had their tele- variations emerging, and telemedicine is one of them. But, what does it mean for expats?

A New Era of Gaming – What Is Cloud Gaming Going to Change?
Global Trends, InspirationOne of the industries that is thriving during the pandemic is gaming, and Gaming as a Service (GaaS) or cloud gaming not only survived the pandemic, but it actually grew by leaps and bounds. What are the top trends in GaaS/cloud gaming for 2021 and beyond?

New Digital Era of Healthcare And Wellness
Consumer Tech, Global Trends, Health & Wellness, InspirationThe search queries related to “telemedicine” have surged drastically since January of 2020, but what does it mean for the healthcare sector? What is the future of “telemedicine”? How will it influence the health and wellness industry at a greater scale?

Post-corona digital lifestyles – are we ready?
Consumer Tech, Global Trends, Health & Wellness, Inspiration, RetailCorona interrupted, accelerated, or reversed many longstanding consumer and business habits. What changed? Basically, every activity and function that could move online did, fueling a mass digital migration. COVID‑19 fast-tracked many trends that are likely to remain.