Creating Futures
Consumer trends, research updates and favourite tools
Food Advertising and The Battle Against Childhood Obesity
Food & Drink, Global Trends, InspirationOne area that is currently recognized as a challenge to prevent childhood obesity is the exposure of unhealthy foods and diets in digital marketing.
City Cycling: Most Logical Urban Transport Method
Global Trends, Inspiration, MobilityThe predictions show that by 2050 approximately 2.5 billion more people are expected to move to urban areas. Bicycles might just be the light at the end of the tunnel for urban transport challenges.
10 Things We Can Expect in 2021
Global Trends, InspirationA challenging, but nevertheless exciting, year is ahead of us. The big question is whether brands are ready to address and respond to new consumer expectations in 2021, or if they’ll be sleepwalking into a ‘back to normal’ fantasy.
Autonomous vehicles are reshaping the automotive industry
Global Trends, Inspiration, MobilityAutonomous vehicles have been taking the automotive industry by storm. Recent forecasts claim that there will be more than 30 million autonomous vehicles by 2040. Here are some of the key trends that we believe will drive the market.
D2C – the end of regular retail?
Global Trends, Inspiration, RetailNow manufacturers can choose to sell directly to consumers, without the middlemen, such as retailers and wholesalers, and in most cases, without bricks-and-mortar shops. The recent covid-19 pandemic has given the final push for us entering this era.
Last Mile Ecosystem in Years To Come
Global Trends, Inspiration, Mobility2020 has made the "last-mile" ecosystem a very hot topic. However, not all are moving in a progressive direction. Inner cities are struggling with things like traffic congestion and air pollution. What's the way to move forward?
How Consumers Choose Appliances
Consumer Tech, Global Trends, InspirationOther than the basic criteria – like price, operative functions, and brand – there are more features that consumers seriously consider when deciding what appliance to purchase.
What’s next for veganism?
Food & Drink, Global Trends, InspirationVeganism has surged in popularity amidst the pandemic and has reached an all-time high this year. So, what’s in for Veganism in 2021 and beyond?
The Increasing Popularity of Mobility-as-a-Service
Global Trends, Inspiration, MobilityMobility-as-a-Service has become a more common travel solution, especially for urbanites, and the vehicle subscription model is currently on the rise.
Through Consumers’ Eyes: The Purchase Simulator
Insight Tools, InspirationMany companies want to define and anticipate their Customer Journey – exploring how people weigh up and evaluate the criteria that are important in the purchase of a new product. How can we better identify what consumers want?
Reshaping Retail: Post COVID-19 Trends
Global Trends, Inspiration, RetailWhen the pandemic hit early this year, physical shops across the globe were forced to close. Even though situations slowly returned to a kind of normality, it’s safe to say that retail might never be the same again.
Gearing up the home office – When B2B becomes B2C
Global Trends, InspirationRecent government regulations are forcing the closure of offices all over the world. Our homes have become more than just a place to sleep, eat, and relax.
