Consumer trends, research updates and favourite tools
The predictions show that by 2050 approximately 2.5 billion more people are expected to move to urban areas. Bicycles might just be the light at the end of the tunnel for urban transport challenges.
A challenging, but nevertheless exciting, year is ahead of us. The big question is whether brands are ready to address and respond to new consumer expectations in 2021, or if they’ll be sleepwalking into a ‘back to normal’ fantasy.
Autonomous vehicles have been taking the automotive industry by storm. Recent forecasts claim that there will be more than 30 million autonomous vehicles by 2040. Here are some of the key trends that we believe will drive the market.
Now manufacturers can choose to sell directly to consumers, without the middlemen, such as retailers and wholesalers, and in most cases, without bricks-and-mortar shops. The recent covid-19 pandemic has given the final push for us entering this era.
2020 has made the "last-mile" ecosystem a very hot topic. However, not all are moving in a progressive direction. Inner cities are struggling with things like traffic congestion and air pollution. What's the way to move forward?
Other than the basic criteria – like price, operative functions, and brand – there are more features that consumers seriously consider when deciding what appliance to purchase.
Veganism has surged in popularity amidst the pandemic and has reached an all-time high this year. So, what’s in for Veganism in 2021 and beyond?
Mobility-as-a-Service has become a more common travel solution, especially for urbanites, and the vehicle subscription model is currently on the rise.
Many companies want to define and anticipate their Customer Journey – exploring how people weigh up and evaluate the criteria that are important in the purchase of a new product. How can we better identify what consumers want?
When the pandemic hit early this year, physical shops across the globe were forced to close. Even though situations slowly returned to a kind of normality, it’s safe to say that retail might never be the same again.
Recent government regulations are forcing the closure of offices all over the world. Our homes have become more than just a place to sleep, eat, and relax.
Consumer nowadays are expanding their tastes to encompass more global flavours and international ingredients. With all the cross-cultural exchanges, we need to be wary of food cultural appropriation.