Creating Futures
Consumer trends, research updates and favourite tools
Mobility Ownership Models Are Changing. How?
Global Trends, InspirationChanging habits and technology are enabling us to rethink how mobility solutions are sold, used and owned. And there are many options emerging. But car ownership models for people living in city centers are more complex. New modes of transport are emerging and there is increasing competition from upstart mobility providers that connect customers with a variety of different services.
Conscious consumption – Are consumers buying less?
InspirationOne of the unexpected changes due to COVID19 is that people are becoming more conscious about their well-being and the environment, which impacted their buying behaviours. Does this mean that consumers are buying less?
New directions for home appliances
Global Trends, InspirationWhen looking at home appliances, COVID19 has triggered a great deal of change in consumers’ preferences and much faster adoption of new innovations.
Biodiverse dining – Supporting the global food system
InspirationGlobally, 75% of our food comes from just 12 plants and 5 animal species. Suddenly, we realize that there’s not a lot of diversity in our food system and how it may be threatened by things like disease, pests, and climate chance.
Struggles behind the face masks
InspirationWho would have imagined before 2020, that one day, our fashion statement would include a collection of face masks? How else has Covid-19 impacted the beauty industry?
From Farm-to-Table to Lab-to-Table
InspirationSome speculate that the lab-to-table movement could change the farming and agriculture industry into a sector that can be accommodated in laboratories.
Gaming in the midst of the pandemic
InspirationWhile many industries are struggling with COVID-19, gaming continues to thrive in the crisis. Here's how the pandemic re-shapes the gaming industry.
How will WFH impact VKT?
InspirationIf the non-mobile situation 'Working From Home' (WFH) policy becomes more sustained, how will it impact the average Vehicle Kilometres Travelled?
The Global Cycling Craze
Global Trends, InspirationGovernments all around the world are investing in infrastructure and incentives to encourage citizens to use bicycles. But how successful has it been?
Food Advertising and The Battle Against Childhood Obesity
InspirationOne area that is currently recognized as a challenge to prevent childhood obesity is the exposure of unhealthy foods and diets in digital marketing.
City Cycling: Most Logical Urban Transport Method
InspirationThe predictions show that by 2050 approximately 2.5 billion more people are expected to move to urban areas. Bicycles might just be the light at the end of the tunnel for urban transport challenges.
10 Things We Can Expect in 2021
Global Trends, InspirationA challenging, but nevertheless exciting, year is ahead of us. The big question is whether brands are ready to address and respond to new consumer expectations in 2021, or if they’ll be sleepwalking into a ‘back to normal’ fantasy.
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