Creating Futures
Consumer trends, research updates and favourite tools
Changing Face of Mobility – Mobility on Demand & Traffic Management as a Service
Global Trends, Inspiration, MobilityTechnology is changing the way we move and reshaping cities and society. Shared and on-demand mobility represent notable transportation shifts in the 21st century. New attitudes toward sharing, Mobility on Demand (MOD), and Mobility as a Service (MaaS) are changing traveller behaviour and creating new opportunities and challenges for public transportation.
Are Retailers Ready to Embrace Omnichannel Marketing?
Consumer Tech, Global Trends, Inspiration, RetailThe retail world has gone through a massive transformation during the pandemic. And 2021 proves that dramatic changes will only continue in the next few years. Most importantly, omnichannel marketing has become one of the most influential trends in retail.
Mobility as a Service (MaaS) – A Way to Encourage Consumers Back to Public and Shared Transport
Global Trends, Inspiration, MobilityMaaS can act as an enabler of new agility in the mobility sector – it brings a much-needed variety to the demand side and at the same time helps with optimisation of the supply side, ultimately driving consumers back into the transport industry. How?
What’s Next for Smart Home Devices?
Consumer Tech, Global Trends, InspirationThe numbers from smart home sector sound highly attractive. However, even though consumers are buying into the smart home, there are still concerns about the growth of the sector. And these concerns can give a hint to the next step development for smart home devices.
COVID Fashion – How Would COVID Impact Consumers’ Choice of Apparel?
Global Trends, Inspiration, RetailWith overall sales of apparel dropping by as much as 40% in Q2 2020, brands big and small scrambled to find a way out. Here is where COVID fashion comes into its own.
Decisive Trade-Offs And The Wallet Game
Insight Tools, InspirationThere is a complex mix of choices that consumers face when choosing to buy a product. ADK Insights’ Wallet Game is a market insight tool which helps brands to identify and understand the trade-offs that consumers are willing to make to get their ideal product.
Designed by FreepikThe Future of E-Commerce: Live Shopping Phenomena
Consumer Tech, Global Trends, Inspiration, RetailEver since live shopping started in China in about 2015, this way of shopping has gradually gained in influence in the E-commerce market and become a huge success. Most importantly, the trend is believed to have the potential to take over the E-Commerce industry in the West as well.
VR & AR for Gaming
Global Trends, InspirationImmersive gaming using VR and AR are becoming all the rage. The combination of cloud and 5G means the real-time processing of data-intensive AR will be faster and smoother for users, while helping to bring more complex and immersive AR-based mobile gaming experiences.
Mobility Ownership Models Are Changing. How?
Global Trends, Inspiration, MobilityChanging habits and technology are enabling us to rethink how mobility solutions are sold, used and owned. And there are many options emerging. But car ownership models for people living in city centers are more complex. New modes of transport are emerging and there is increasing competition from upstart mobility providers that connect customers with a variety of different services.
New directions for home appliances
Consumer Tech, Global Trends, InspirationWhen looking at home appliances, COVID19 has triggered a great deal of change in consumers’ preferences and much faster adoption of new innovations.
Biodiverse dining – Supporting the global food system
Food & Drink, Global Trends, InspirationGlobally, 75% of our food comes from just 12 plants and 5 animal species. Suddenly, we realize that there’s not a lot of diversity in our food system and how it may be threatened by things like disease, pests, and climate chance.
Struggles behind the face masks
Global Trends, Inspiration, RetailWho would have imagined before 2020, that one day, our fashion statement would include a collection of face masks? How else has Covid-19 impacted the beauty industry?
