Creating Futures
Consumer trends, research updates and favourite tools
How do you like your coffee?
InspirationGlobal TGI has some great facts and figures about the world’s coffee drinking habits. The Israelis are big lovers of visiting coffee shops for a really authentic...
Digital alternatives for Chinese New Year.
InspirationAlibaba has caught up with Wechat – both now have new digital alternatives to the traditional Chinese new year’s gifts of money in red envelopes. There’s...
Black Friday makes its mark in UK toy sales.
InspirationFigures released by the British Toy & Hobby Association ahead of London 2015 Toy Fair show a healthy and growing UK toy market in 2014. Toy sales...
Discount supermarkets – here to stay.
InspirationThe rise of the discount supermarkets such as Lidl and Aldi has been sensational and made shoppers stop, think and truly evaluate what the big...
Wearable tech – wristable, washable, and available near you.
InspirationWhether it’s the Microsoft band that can monitor health and fitness, or the Nike and Apple collaboration that’s heralding a stylish new departure...
The power of storytelling revealed
InspirationFreya and her family and friends from Sylvanian Village have been delighting children for 30 years. We're working with manufacturer Epoch to understand...
Solar powered roads - a bright future?
InspirationIt sounds too good to be true - roads surfaced not with tarmac, but with solar cells, generating energy from the sun, embedded with smart LED road...
How much did you say? it's a minefield
InspirationFrom weekly supermarket purchases to big ticket items you might only buy once every four years or so, getting the price right can be a minefield...
One in three British children has a tablet
Inspiration34% of British children aged between 5 and 15 now have their own tablet – up from 19% in 2013, whilst over six in ten children use a tablet at...
Premium mass market – black burgers and more
Inspirationhe trend for Asia’s growing middle class to consume premium mass market products as markers of status is now well established. And it’s now...
Who are your real consumers?
Insight ToolsPotential Buyer Diagnostics analyses demographic patterns, consumer attitudes and behaviours, and lifestyle trends. Mapping these values with a brand’s...
Urban farming - global community projects
Inspiration15% of the world’s food is grown in urban areas. And there are 800 million people currently involved in urban agriculture around the world, growing food...
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