Creating Futures

Consumer trends, research updates and favourite tools

Customized food - whatever you want

My Muesli has to be the definitive example in the emerging trend of customized foods.  Mix your own organic muesli from 80 ingredients (grains, dried fruits, nuts, and more) and get it delivered straight to your home.  The possible combinations…

Hidden value of early rejectors.

It’s never good news when sales don’t follow launch. New car models, long awaited camera upgrades, or new flavour varieties from a much loved food brand are months and years in the planning. We work with brands during the earliest launch…
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