One of the unexpected changes due to COVID19 is that people are becoming more conscious about their well-being and the environment, which impacted their buying behaviours. Does this mean that consumers are buying less?
Tag Archive for: Retail
2022 has hit consumers with a rising cost of living which many are finding difficult to absorb. What does it mean for A brands in retail?
Health & wellness have become a major focus in consumer tech, especially since 2020. Its importance is more than evident at CES 2022, as nearly one fifth of the exhibitors were digital health companies. What is the momentum behind digital health tech?
The retail world has gone through a massive transformation during the pandemic. And 2021 proves that dramatic changes will only continue in the next few years. Most importantly, omnichannel marketing has become one of the most influential trends in retail.
Ever since live shopping started in China in about 2015, this way of shopping has gradually gained in influence in the E-commerce market and become a huge success. Most importantly, the trend is believed to have the potential to take over the E-Commerce industry in the West as well.
Now manufacturers can choose to sell directly to consumers, without the middlemen, such as retailers and wholesalers, and in most cases, without bricks-and-mortar shops. The recent covid-19 pandemic has given the final push for us entering this era.
Many companies want to define and anticipate their Customer Journey – exploring how people weigh up and evaluate the criteria that are important in the purchase of a new product. How can we better identify what consumers want?
When the pandemic hit early this year, physical shops across the globe were forced to close. Even though situations slowly returned to a kind of normality, it’s safe to say that retail might never be the same again.
More and more, today’s consumers are seeking shopping experiences that are tailored to their preferences and delivered directly to their doors, resulting in the emergence of the subscription economy. What does it mean for businesses?
With emerging e-commerce platforms currently experiencing a boom, it’s easy to think that traditional bricks-and-mortar retail is collapsing.
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