Traditional approaches to purchase journey analysis are no longer valid. The linear has become circualr.
Tag Archive for: Retail
Global luxury is showing great resilience even as the cost of living crisis bites and the post pandemic bounce back wanes.
Online grocery shopping has been growing in popularity – but what are the impacts of inflation and how are consumers weighing up the benefits of online vs bricks and mortar?
Plant-based make-up is becoming an ever more popular choice for consumers – driven by concerns of ethical production and sustainability.
Plant-based fashion is growing in popularity as an ethical and environmentally responsible choice for consumers around the world.
One of the unexpected changes due to COVID19 is that people are becoming more conscious about their well-being and the environment, which impacted their buying behaviours. Does this mean that consumers are buying less?
2022 has hit consumers with a rising cost of living which many are finding difficult to absorb. What does it mean for A brands in retail?
Health & wellness have become a major focus in consumer tech, especially since 2020. Its importance is more than evident at CES 2022, as nearly one fifth of the exhibitors were digital health companies. What is the momentum behind digital health tech?
The retail world has gone through a massive transformation during the pandemic. And 2021 proves that dramatic changes will only continue in the next few years. Most importantly, omnichannel marketing has become one of the most influential trends in retail.
Ever since live shopping started in China in about 2015, this way of shopping has gradually gained in influence in the E-commerce market and become a huge success. Most importantly, the trend is believed to have the potential to take over the E-Commerce industry in the West as well.
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