Now manufacturers can choose to sell directly to consumers, without the middlemen, such as retailers and wholesalers, and in most cases, without bricks-and-mortar shops. The recent covid-19 pandemic has given the final push for us entering this era.
Tag Archive for: Retail
Many companies want to define and anticipate their Customer Journey – exploring how people weigh up and evaluate the criteria that are important in the purchase of a new product. How can we better identify what consumers want?
When the pandemic hit early this year, physical shops across the globe were forced to close. Even though situations slowly returned to a kind of normality, it’s safe to say that retail might never be the same again.
More and more, today’s consumers are seeking shopping experiences that are tailored to their preferences and delivered directly to their doors, resulting in the emergence of the subscription economy. What does it mean for businesses?
With emerging e-commerce platforms currently experiencing a boom, it’s easy to think that traditional bricks-and-mortar retail is collapsing.
The rise of one-person households is having far-reaching consequences throughout society, yet is getting relatively little attention.
The way we shop has undeniably changed over the years. For instance, where do you go when you want to buy a new laptop?
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