Consumer trends, research updates and favourite tools
Innovation – how to get aheadInsight Tools, Inspiration
Today’s innovation cycles are becoming shorter and shorter, as almost every industry feels the pressure to compete and bring new ideas to market.
Creating the right media mixInsight Tools, Inspiration
As business landscapes are getting more competitive, there has never been a more pertinent time to distinguish your brand from others.
Trade partner insightsGlobal Trends, Insight Tools, Inspiration
Interacting with trade partners, as opposed to simply transacting with them, can be a fruitful and valuable source of intelligence and insight to help grow business.
Understanding brand rejectionInsight Tools, Inspiration
When you go shopping for groceries, clothes or electronic products have you ever decided to avoid a certain brand?
How to drive brand loyalty?Insight Tools
Nowadays, customers can exercise more and more power in their purchase journey. Not only because they have greater access to information, but also...
Bonding with your customersInsight Tools
How attracted are consumers to your brand? They might be familiar with your brand, but do they find you unique? And – are they proud to...
Creating rich consumer segmentsInsight Tools
Customer segmentation is the art and science of creating clearly identifiable clusters of people who share similar beliefs, needs, motivations or...
What is on your mind? Engaging consumersInsight Tools
Engaging consumers through new technology. Consumers are not afraid to voice their views and demand change from brands, but collecting this...
Brand Attachment Analysis ToolInsight Tools
Brand Attachment Analysis measures five levels of customer experience. These levels are compared across competitive brands to determine strong...
Who are your real consumers?Insight Tools
Potential Buyer Diagnostics analyses demographic patterns, consumer attitudes and behaviours, and lifestyle trends. Mapping these values with a brand’s...