Creating Futures
Consumer trends, research updates and favourite tools
COVID Fashion – How Would COVID Impact Consumers’ Choice of Apparel?
Global Trends, Inspiration, RetailWith overall sales of apparel dropping by as much as 40% in Q2 2020, brands big and small scrambled to find a way out. Here is where COVID fashion comes into its own.
Decisive Trade-Offs And The Wallet Game
Insight Tools, InspirationThere is a complex mix of choices that consumers face when choosing to buy a product. ADK Insights’ Wallet Game is a market insight tool which helps brands to identify and understand the trade-offs that consumers are willing to make to get their ideal product.
Designed by FreepikThe Future of E-Commerce: Live Shopping Phenomena
Consumer Tech, Global Trends, Inspiration, RetailEver since live shopping started in China in about 2015, this way of shopping has gradually gained in influence in the E-commerce market and become a huge success. Most importantly, the trend is believed to have the potential to take over the E-Commerce industry in the West as well.
VR & AR for Gaming
Global Trends, InspirationImmersive gaming using VR and AR are becoming all the rage. The combination of cloud and 5G means the real-time processing of data-intensive AR will be faster and smoother for users, while helping to bring more complex and immersive AR-based mobile gaming experiences.
Mobility Ownership Models Are Changing. How?
Global Trends, Inspiration, MobilityChanging habits and technology are enabling us to rethink how mobility solutions are sold, used and owned. And there are many options emerging. But car ownership models for people living in city centers are more complex. New modes of transport are emerging and there is increasing competition from upstart mobility providers that connect customers with a variety of different services.
New directions for home appliances
Consumer Tech, Global Trends, InspirationWhen looking at home appliances, COVID19 has triggered a great deal of change in consumers’ preferences and much faster adoption of new innovations.
Biodiverse dining – Supporting the global food system
Food & Drink, Global Trends, InspirationGlobally, 75% of our food comes from just 12 plants and 5 animal species. Suddenly, we realize that there’s not a lot of diversity in our food system and how it may be threatened by things like disease, pests, and climate chance.
Struggles behind the face masks
Global Trends, Inspiration, RetailWho would have imagined before 2020, that one day, our fashion statement would include a collection of face masks? How else has Covid-19 impacted the beauty industry?
From Farm-to-Table to Lab-to-Table
Food & Drink, Global Trends, InspirationSome speculate that the lab-to-table movement could change the farming and agriculture industry into a sector that can be accommodated in laboratories.
Gaming in the midst of the pandemic
Global Trends, InspirationWhile many industries are struggling with COVID-19, gaming continues to thrive in the crisis. Here's how the pandemic re-shapes the gaming industry.
How will WFH impact VKT?
Global Trends, Inspiration, MobilityIf the non-mobile situation 'Working From Home' (WFH) policy becomes more sustained, how will it impact the average Vehicle Kilometres Travelled?
The Global Cycling Craze
Global Trends, Inspiration, MobilityGovernments all around the world are investing in infrastructure and incentives to encourage citizens to use bicycles. But how successful has it been?
