Understanding how office environments changed due to COVID-19 can provide businesses with better use of resources and more intelligent targeting, more impactful messaging content and tonality, and leverage competitive advantage.
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With emerging e-commerce platforms currently experiencing a boom, it’s easy to think that traditional bricks-and-mortar retail is collapsing.
Everything around us is changing and nothing is as it was. But does it mean that consumers are not in the mood to buy? If so, will it last long? Let’s not forget, that consumers are adaptive by nature.
The rise of one-person households is having far-reaching consequences throughout society, yet is getting relatively little attention.
The way we shop has undeniably changed over the years. For instance, where do you go when you want to buy a new laptop?
As food trends continue to emerge, food manufacturers need to keep up with the various demands (and even concerns) which develop along with these trends.
The automotive industry is currently undergoing an exciting transformation which could bring a significant impact to the tyre industry.
In the last two years, we are experiencing a megatrend for healthy living, which not only includes healthy eating but also healthy drinking. Vinegar-based drinks have risen in popularity – with large numbers of people now talking about the health benefits of consuming apple cider vinegar every day.
In the past, vinegar has been used as food preservative and part of cooking recipes. Distilled white vinegar is still commonly used for pickling and many cooking recipes in Japan use sweetened rice wine vinegar or mirin.
Many believe that vinegar has some health benefits such as controlling blood sugar levels and improving metabolism which can help with weight loss. However, due to its acidic nature, vinegar might also have some negative side effects when consumed too much. Dentists have said that vinegars could inflict damage to tooth enamel which could cause dental erosion. Furthermore, in some cases vinegar could also cause indigestion.
As a result, many people dilute vinegar with juice, water, spices, honey, and herbs to reduce its acidity and improve its flavour, creating healthy vinegar-based drinks.
Why is this interesting?
Drinking vinegar for its health benefits is not new. However, ready-to-drink vinegar-based drinks are. With the rising awareness about healthy living and the popularity of vinegar-based drinks, the market is open to new, palatable, convenient and easy to consume formats.
Contact Rob to know more about our experience in this space.
It’s an exciting time in the world of car manufacturing and mobility. Car makers worldwide have been gradually shifting direction to keep up with technological development and emerging consumer sentiment. Many in the automotive supply chain have been racing to develop autonomous driving features to make the drive-less car a future reality. The market size for autonomous driving features is predicted to grow up to 26 billion USD in 2025. It may be that the realization of fully drive-less car is not too far ahead.
We believe that the future of mobility is not to own an autonomous vehicle, but rather we see a movement towards autonomous ride-sharing communities with greater flexibility.
Worldwide car sales continue to slow down (declining by 7.2% from 2017 to 2018), whilst ride-sharing services are gaining in popularity each year with companies such as Uber and Lyft as market leaders. From Uber alone, global gross booking for ride-sharing services reached 14.17 billion USD in 2018. Furthermore, the ride-sharing industry is expected to grow from 15 billion USD in 2014 up to 335 billion USD in 2025. In the not so distant future, fewer people will choose to own a car and more will opt-in for ride-sharing services.
Why is this interesting?
This trend will not only impact auto-makers, but will also force ride-sharing providers such as Uber and Lyft to compete. Competition and profitability will be a tension within the ride-sharing service providers, but predictions are that after the initial development costs, the commercial viability for the ride-sharing service providers is positive.
To find out more about our experience in the mobility industry, please contact Dam.
Connected technology is getting into more and more aspects of today’s living. After home automation, vehicle-to-everything is the next emerging trend to watch.
Vehicle-to-everything (V2X) is paving the way for connected cars and future fully automated driving. It is the future of the transportation communication system in which all vehicles and infrastructure interconnect with each other – traffic flow, motor vehicles, and other road users. V2X enables better automated piloting and intelligent traffic control by providing real-time information on speed, route, acceleration, and other driving factors.
There are two main benefits to expect:
- Accident-free driving
V2X technologies enable vehicles to automatically pass along messages regarding road conditions, traffic flow and obstacles, before they appear in the driver’s visual range.
- More efficient transportation
V2X technologies help drivers or automated vehicles to optimise speed and reduce fuel wastage. As vehicles are connected to the transportation infrastructure, they can give suggestions to drivers to re-route in case of traffic, reducing congestion and enhancing the travel experience.
Why is this interesting?
To make V2X a reality, large numbers of connected devices and good content caching technologies are needed. But huge technology-driven innovations are still necessary to create fully V2X capable vehicles.
The transition period for V2X vehicles could be a challenge, as V2X vehicles will need to co-exist with non-V2X vehicles until consumers are fully confident and comfortable with the technology.
Auto-makers need to keep operations running smoothly while driving innovations in ways that still engage and excite their consumers.
If you’d like to know more about future mobility trends, please contact Dam.
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