Creating Futures
Consumer trends, research updates and favourite tools
The Future of E-Commerce: Live Shopping Phenomena
Consumer Tech, Global Trends, Inspiration, RetailEver since live shopping started in China in about 2015, this way of shopping has gradually gained in influence in the E-commerce market and become a huge success. Most importantly, the trend is believed to have the potential to take over the E-Commerce industry in the West as well.
Struggles behind the face masks
Global Trends, Inspiration, RetailWho would have imagined before 2020, that one day, our fashion statement would include a collection of face masks? How else has Covid-19 impacted the beauty industry?
D2C – the end of regular retail?
Global Trends, Inspiration, RetailNow manufacturers can choose to sell directly to consumers, without the middlemen, such as retailers and wholesalers, and in most cases, without bricks-and-mortar shops. The recent covid-19 pandemic has given the final push for us entering this era.
Reshaping Retail: Post COVID-19 Trends
Global Trends, Inspiration, RetailWhen the pandemic hit early this year, physical shops across the globe were forced to close. Even though situations slowly returned to a kind of normality, it’s safe to say that retail might never be the same again.
Artificial Intelligence in the New Experiential Retail
Global Trends, Inspiration, RetailWith emerging e-commerce platforms currently experiencing a boom, it’s easy to think that traditional bricks-and-mortar retail is collapsing.
One-person households – revealing the hidden dynamics
Consumer Tech, Global Trends, Inspiration, RetailThe rise of one-person households is having far-reaching consequences throughout society, yet is getting relatively little attention.
Retail Trends – 2020 shopping redefined
Global Trends, Inspiration, RetailThe way we shop has undeniably changed over the years. For instance, where do you go when you want to buy a new laptop?
Decoding today’s customer journey chaos
Insight Tools, RetailWe are living in an extremely fast-moving world and agile solutions are essential to keep track and remain competitive. Consumers today are increasingly erratic and much less predictable.
How hard is your packaging working?
Insight Tools, Inspiration, RetailWe believe great packaging fundamentally influences how consumers view your brand. In the competitive space of the supermarket or the cluttered...