There is a complex mix of choices that consumers face when choosing to buy a product. ADK Insights’ Wallet Game is a market insight tool which helps brands to identify and understand the trade-offs that consumers are willing to make to get their ideal product.
Ever since live shopping started in China in about 2015, this way of shopping has gradually gained in influence in the E-commerce market and become a huge success. Most importantly, the trend is believed to have the potential to take over the E-Commerce industry in the West as well.
Immersive gaming using VR and AR are becoming all the rage. The combination of cloud and 5G means the real-time processing of data-intensive AR will be faster and smoother for users, while helping to bring more complex and immersive AR-based mobile gaming experiences.
Inspiration
- Today’s real Purchase JourneysAug 23 - 11:15
- No slow down in global luxuryJul 23 - 11:58
- Climate friendly mobility: Quick fixes to reduce CO2Jun 23 - 10:59
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