Marketing in a multi-screen world

Millward Brown’s Ad Reaction Report gives a fascinating insight into the use and impact of multiple screens in our increasing online connected lives, including analysis of behaviours such as overlap with tv and screen shifting.  In terms of favourability and attention, TV seems to be out there in the lead, but is clearly supported by other screen use with viewers receptive to ads that feature links a brand’s website or facebook.

To find out more, contact Rob.